Collaborating with Dase adds the value of associating the brand with an internationally influential artist with a social media following, capable of creating content around the collaboration and extending its visibility beyond the event itself.
Much more than calligraphy during an event
A name. Initials. A word. A date.
Dase writes each piece by hand in front of the guest, turning a branded product or gift into something created especially for that person.
Guests can watch the process and leave with a unique piece featuring their name, initials or message. Every stroke is done by hand. Every piece is different. Every guest takes their own. But the collaboration with Dase can go further.
His career as an artist, his recognition, and his social media presence make it possible to turn the activation into a brand–artist collaboration, with additional possibilities for content creation and distribution.
The advantage of collaborating with Dase
Hiring Dase doesn’t just mean bringing a calligrapher to the event. Dase is an award-winning, recognized artist who has worked on projects for major brands and has his own audience interested in art, creativity and artistic processes. This adds an extra dimension to the collaboration.
An artist with an audience and a track record
The calligraphy is done by Dase, bringing his name, track record and artistic identity to the project. Dase has a social media community that he can use to give visibility to certain collaborations, when distribution is part of the project.
Artist–brand partnership with content creation
The collaboration links the product to Dase’s creative world and strengthens the artistic and cultural side of the activation. Dase can create photos and videos around the collaboration to showcase the product, the process and the result.
Greater visibility
Dase can publish content from the collaboration on his own channels, helping extend the reach of the activation beyond the people present at the event. The activation lasts a few hours. The content can make it live on long after.
Live calligraphy: how does it work?
Dase does hand calligraphy live at the event itself, interacting with guests and writing individually on the selected products or surfaces.
Names, initials, dates, words or short messages can be adapted to the product and to each brand’s visual identity.
The guest watches their piece being made and takes the result home once it’s finished. A way to bring calligraphy, interaction and exclusivity into the brand experience.
Calligraphy on different products and surfaces
Calligraphy doesn’t have to stay on paper. Depending on the material and the finish desired, Dase can write on different products and surfaces, adapting the tool, color and style to each project:
Packaging · Boxes · Bags · Tote bags · Sneakers · Textiles · Bottles · Perfumes · Cosmetics · Cards · Invitations · Labels · Stationery · Corporate gifts · Promotional products · Special editions
Before each project, the surface is studied and, when necessary, tests are carried out to determine the most suitable technique and finish.
Do you have a specific product in mind?
A unique piece for each guest
A machine can reproduce a name thousands of times. Dase writes each one individually. Guests come up, request their name, initials or message, and watch the artist work directly on the piece they’re about to receive.
For a few minutes, a product made for many becomes something made for one person. This process also creates a particularly visual moment: the artist’s hands, the strokes, the product and the final result offer natural opportunities to generate photos and videos around the brand.
It’s not just about the result. The moment it’s created matters too.
Calligraphy for brands, agencies and events
Dase’s calligraphy can be incorporated into different types of events and campaigns, from small exclusive activations to projects with a large number of attendees.
Calligraphy for brand activations
A way to customize products during an activation and offer each guest a piece made especially for them.
Dase’s presence can also be approached as an artistic collaboration with the brand and complemented with content creation and social media distribution.
Calligraphy for in-store events
Dase can set up temporarily in a store, boutique or retail space to write on customers’ products, purchases or gifts.
A particularly interesting activation for openings, collection presentations, special dates, or campaigns aimed at attracting customers to the point of sale.
Calligraphy for product launches
Bringing in an artist allows a new collection, product or special edition to be presented in a different way.
Guests discover the product and can take home a version individually customized by Dase.
Calligraphy for corporate events
Dase can do calligraphy on gifts and products intended for clients, employees, partners and guests.
Calligraphy for press events and content creators
Creating each piece offers a visual moment around the product that can be photographed, filmed and shared by guests, media, brand ambassadors and content creators.
Calligraphy for campaigns and special dates
Christmas, Valentine’s Day, Mother’s Day, Father’s Day and other notable dates can become an opportunity to offer calligraphy to clients and guests.
Calligraphy for trade fairs and professional events
Dase can incorporate calligraphy into stands, exhibition spaces and professional events to generate interaction with visitors and clients.
Calligraphy for private events
Calligraphy can also be used to create unique gifts, favors and keepsakes for guests at celebrations and private events.
How is a calligraphy service for events prepared?
01. Briefing
The brand shares all the details of the event and Dase studies the project and proposes the calligraphy style, materials, format and requirements needed to carry it out. The proposal can also include content and distribution for the collaboration.
02. Tests and preparation
If the surface requires it, samples are made to check materials, colors, finishes and approximate time per piece. Dase prepares the necessary tools and materials and coordinates with the organizers on the space’s requirements.
03. Event
Dase does the calligraphy during the agreed hours and fits into the flow of the event. When it’s part of the collaboration, the agreed content is also created and published to help spread the word.
Why include calligraphy at an event?
To offer something unique to every guest
Each person receives a piece individually written with their name, initials, date, word or message.
To generate interaction
Calligraphy creates a gathering point within the event and lets attendees watch each piece being made.
To increase the perceived value of the product
Adding a hand-made, exclusive touch can transform the perception of a mass-produced gift or product.
To create a keepsake
The guest can take the piece with them once it’s finished and keep it after the event.
To create content
The process and the result offer natural opportunities for photography, video, and social media.
To associate the brand with a well-known artist
Working with Dase allows us to approach the project as a collaboration between the artist and the brand, linking the product to the artist’s career, reputation, and creative identity.
To increase the visibility of the collaboration
When included in the proposal, Dase can create and publish content related to the campaign on its own channels, thereby extending the collaboration to part of its audience as well.
Dase, calligrapher and artist
Dase is an award-winning, internationally recognized Spanish artist whose career spans various disciplines, including calligraphy, lettering, painting, and mural art.
Throughout his career, he has developed projects for major companies and created calligraphy works for brands such as Nike, Ray-Ban, CUPRA, TikTok, Fenty Skin by Rihanna, and UDON, among others.
His artistic career and social media presence offer an added benefit to the brands he collaborates with: the opportunity to partner with an artist who has his own unique identity and turn the project into content capable of reaching a wider audience.
When the project calls for it, Dase can create and publish content about the collaboration on his own channels, showcasing the product, the process, and the brand’s involvement.
In this way, calligraphy can also serve as the starting point for a collaborative communication effort between the artist and the brand.
Calligraphy tailored to each brand’s identity
Each project starts with a different product, audience, and identity.
Before the event, Dase reviews the briefing, the materials, and the brand image to determine the most appropriate calligraphy style, colors, and finishes.
When required by the application, preliminary tests are conducted on the product itself or on equivalent materials.
The communication aspect can also be defined in advance: what content will be created, which moments are worth highlighting, and how Dase will promote it through its own channels when it is part of the collaboration.
The goal is for Dase’s calligraphy and presence to blend naturally into the brand’s identity.
Calligraphy for events of any kind
Dase carries out the installations herself and is the lead artist on each project.
When the number of attendees requires a larger venue, you can bring in a team of calligraphers and collaborating artists who have been coordinated in advance to ensure a consistent aesthetic direction and workflow.
This allows us to tailor the service to the number of guests, the duration of the event, the estimated number of items, and production needs.
From exclusive events for small groups to large events with hundreds of attendees.
Frequently Asked Questions About Calligraphy for Events
What is live calligraphy?
This is a calligraphy service performed by hand during an event. Names, initials, words, dates, or short messages are written directly onto products, packaging, gifts, and other surfaces while guests watch the process.
What kinds of events can he be hired for?
We provide calligraphy services for brand activations, product launches, corporate events, in-store promotions, grand openings, press events, trade shows, seasonal campaigns, and private events.
What products and materials can be used?
It depends on the surface. We can work on paper, cardboard, packaging, bags, bottles, certain textiles, footwear, cosmetics, perfumes, gifts, and many other materials.
Before confirming the project, Dase assesses the material’s compatibility and conducts tests when necessary.
What can you write?
The most common choices are names, initials, dates, words, and short messages. Options can be predefined to ensure consistency with the brand identity and to facilitate the event’s smooth operation.
Can calligraphy be adapted to a brand’s identity?
Yes. You can prepare styles, colors, and finishes in advance so that the calligraphy fits the project’s visual direction.
How long does each piece take?
It depends on the product, surface, size, and complexity of the calligraphy. Once the estimated number of attendees is known, Dase can propose an approach appropriate for the expected number of participants.
Can Dase handle events with a large number of attendees?
Yes. Dase carries out the projects personally, and when the scope of the project requires it, he may bring in a team of calligraphers and collaborating artists to increase capacity.
Can we create content about collaboration?
Yes. If you have your own social media following, content creation can be included in the proposal.
According to the project, you can document the process, the product, and the collaboration through various types of content.
Can you promote the event or partnership on your social media?
Yes, when it’s included as part of the project.
Promotion can take place before, during, or after the event, depending on the campaign’s objectives. The content, formats, channels, and terms of publication are determined in advance with the brand or agency.
In which cities does Dase operate?
Dase is available throughout Spain and carries out projects in cities such as Barcelona, Madrid, and Valencia, as well as any other location depending on the event’s needs.
It is also available for certain international projects.
How far in advance should I make a reservation?
It is advisable to get in touch as soon as the date and the main details of the event have been finalized. The sooner we know the product and the project’s specifications, the more time we’ll have to conduct tests and prepare the proposal.
Availability will depend on Dase’s schedule.
How do I request a quote?
Each project is budgeted on a case-by-case basis.
When preparing a proposal, it is recommended that you include the date, city, duration, approximate number of attendees, the product or medium on which the calligraphy will be performed, and the general characteristics of the event.
If you’re interested in tapping into Dase’s audience, you can also specify whether you’d like to include content creation and social media promotion.
Calligraphy for events in Barcelona, Madrid, Valencia, and throughout Spain
Dase is available to provide calligraphy services for events in Barcelona, Madrid, Valencia, and anywhere in Spain.
It works directly with brands and companies, as well as with event agencies, creative agencies, production companies, and marketing and communications departments.
Each proposal is tailored to the city, duration, number of attendees, product, production needs, and the goals of the collaboration.
It is also available for certain international projects.
Testimonials
Alejandro Otero Paz
4 years ago
De principio a fin ha sido un trabajo extraordinario y súper fluido a pesar de la dificultad del diseño, todo el equipo de Dase siempre ha estado ahí con la mejor actitud ante todas nuestras peticiones y el resultado ha superado nuestras expectativas, estamos encantados de haber trabajado con estos profesionales y tener un pedazo de su arte en nuestro Bar , les deseamos todo lo mejor de parte de Caja Negra Team !! Vik , Ei & Ale!!
RAQUEL SAN MILLÁN
4 years ago
Me encanto! y Alfonso no termino hasta que no estuvo perfecto. Muy cracks! Gracias
Ana Arbones
4 years ago
Espectacular diseño de Marc, cumplió perfectamente con los plazos y la ejecución ha sido impecable. No se puede estar mas satisfecha de los resultados.
nuria jimenez
5 years ago
Son muy profesionales y el resultado final es espectacular . En un día terminaron nuestro mural con una valoración de 10. Muy amables y preocupados porque el resultado nos gustara. TOP
Alberto Conesa (CEO TheSalesCone SL)
5 years ago
Decidimos contratar a Dase por la sencilla razón de que habíamos visto su trabajo. Ahora, verlo en acción es otra historia.
Un profesional simpático, agradable y que encima de todo, hace un trabajo espectacular y en tiempo récord.
Para los que somos impacientes nos gusta esto :)
En fin, recomiendo a Marc al 100% por qué es un gran profesional y encima buena persona.
Haremos más cosas amigo!
Muchas gracias de parte de todo el equipo de BrandingCenter España.
Un profesional simpático, agradable y que encima de todo, hace un trabajo espectacular y en tiempo récord.
Para los que somos impacientes nos gusta esto :)
En fin, recomiendo a Marc al 100% por qué es un gran profesional y encima buena persona.
Haremos más cosas amigo!
Muchas gracias de parte de todo el equipo de BrandingCenter España.
Hernan Lizondo
5 years ago
Nos pintaron un Mural en la oficina. Les pasamos una idea, nos desarrollaron varias versiones y finalmente nos pintaron la que más nos gustó. Muy formales y muy buen trabajo.
Fuen Orejuela
5 years ago
Estamos muy contentos con nuestro mural. Nos ha dado luz, profundidad y alegria a nuestra terraza. Ya no tenemos un espacio de ladrillo de 2 metros de alto vacío y soso., ahora tenemos un bello bosque. Remanso de paz. Gracias a los artistas
Marc, nos ha dado un trocito de la Falleda d'en Jordá. Felices
no...lo siguiente..!!!👍👈
Marc, nos ha dado un trocito de la Falleda d'en Jordá. Felices
no...lo siguiente..!!!👍👈
Mavés Ogando
5 years ago
Ha sido precioso el proceso de crear el mural con Dase, desde la idea y los bocetos hasta verles trabajar en el muro de casa día a día. Son muy detallosos y se preocupan de que el resultado sea exactamente lo que esperabas ver. Muy recomendable :-)
Leticia Brinquis
5 years ago
Todo un acierto! No conocíamos a nadie que hubiera hecho murales en casa e íbamos con bastantes dudas, pero después de hablar con Marc quedó todo claro. En mi caso dio con el diseño a la primera, solo lo tuvimos que adaptar en cuanto a color. Pero sé que no había ningún problema a cambiarlo, se nota que es alguien que le gusta realmente su trabajo y lo que quiere es que te encante tu mural y así ha sido. Vale la pena, no puedo estar más contenta!! Muchas gracias!!!
Pablo Adriaensens
5 years ago
Marc un gran profesional. Muy colavorativo y receptivo ante las sugerencias aportadas por el cliente. Muy recomendable.
David Pérez Pérez
6 years ago
Poco de lo que escriba será suficiente para explicar lo bien que dibuja y pinta, pero como dueño de una pequeña empresa diré que ha sido un servicio de diez. Profesional y puntal. Totalmente recomendable, además tiene una de las mejores páginas web que yo haya visto. Si buscas algo único y especial, Dase es para ti.
A M
6 years ago
Excelente empresa y personal. Servicio personalizado a las necesidades del cliente, adaptándose a horarios y situación. Una gran experiencia, vale la pena trabajar con ellos, resultados inmejorable a precio excelente, paquetes de diseño para hostelería. Profesionales y encantadores.
Muchas gracias
Muchas gracias
