{"id":5156,"date":"2017-10-16T10:47:14","date_gmt":"2017-10-16T08:47:14","guid":{"rendered":"https:\/\/dase.es\/?p=5156"},"modified":"2023-03-31T16:49:41","modified_gmt":"2023-03-31T14:49:41","slug":"como-elegir-tipografias-para-tu-marca","status":"publish","type":"post","link":"https:\/\/dase.es\/en\/como-elegir-tipografias-para-tu-marca\/","title":{"rendered":"C\u00f3mo elegir tipos de letra para logo. C\u00f3mo combinar tipograf\u00edas"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k8biotaa-b7aa8a6b4963727e05aa9656d9ce9829 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nfims-2deef78e684a0024426670a34202081c\">\n.flex_column.av-nfims-2deef78e684a0024426670a34202081c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nfims-2deef78e684a0024426670a34202081c av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dlfpw-84e91b1b38d8618429af746189714faa\">\n.flex_column.av-dlfpw-84e91b1b38d8618429af746189714faa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dlfpw-84e91b1b38d8618429af746189714faa av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zgcac-fb1624cdca51a8398249cc3287f76765\">\n#top .hr.hr-invisible.av-1zgcac-fb1624cdca51a8398249cc3287f76765{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1zgcac-fb1624cdca51a8398249cc3287f76765 hr-invisible  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-76b2hhg-1460b25ccf22fb6f370e494710f05476 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">C\u00f3mo elegir tipograf\u00edas para tu logo<\/h1>\n<h3 class=\"course-header-new__short-description d-none d-md-block\" style=\"text-align: center;\">Descubre qu\u00e9 cuenta cada tipo de letra y c\u00f3mo escogerlas para tus trabajos<\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-73e59jo-e313987b1ba7bfd60b1310723b846715-wrap avia-button-center  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/dase.es\/type-test\/'  class='avia-button av-73e59jo-e313987b1ba7bfd60b1310723b846715 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Realizar test\"><span class='avia_iconbox_title' >Realizar test<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hv2b8-9c8c193189a021d58d19aec4fff35a3d\">\n.flex_column.av-2hv2b8-9c8c193189a021d58d19aec4fff35a3d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hv2b8-9c8c193189a021d58d19aec4fff35a3d av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-qd6ul0-19b1fe1c950aad0dae05fed9ebf88196 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ab6ggk-d71b450f7940204226c2532562ab7643\">\n.flex_column.av-7ab6ggk-d71b450f7940204226c2532562ab7643{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7ab6ggk-d71b450f7940204226c2532562ab7643 av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-786uwf8-8568b960150e05d86ffa6783d80a31b9\">\n.flex_column.av-786uwf8-8568b960150e05d86ffa6783d80a31b9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-786uwf8-8568b960150e05d86ffa6783d80a31b9 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq1u9msf-4117fa70cd0c8fe398ece94ace37c7b5\">\n#top .hr.hr-invisible.av-kq1u9msf-4117fa70cd0c8fe398ece94ace37c7b5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kq1u9msf-4117fa70cd0c8fe398ece94ace37c7b5 hr-invisible  avia-builder-el-10  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfctctql-8718e8dfba972674c3f14564fa14d957\">\n.avia-image-container.av-kfctctql-8718e8dfba972674c3f14564fa14d957 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kfctctql-8718e8dfba972674c3f14564fa14d957 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kfctctql-8718e8dfba972674c3f14564fa14d957 av-styling- avia-align-center  avia-builder-el-11  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25402 avia-img-lazy-loading-not-25402 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-1030x579.jpg\" alt='' title='como elegir tipografias enric jardi'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-1030x579.jpg 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-300x169.jpg 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-768x432.jpg 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-705x397.jpg 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi-450x253.jpg 450w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/como-elegir-tipografias-enric-jardi.jpg 1280w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-76b2hhg-181e7c0af805cb9835b63d8477cf92c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hay tant\u00edsimas tipograf\u00edas que escoger una para nuestro proyecto puede ser una locura.<\/p>\n<p>Por suerte los tipos de letra se agrupan en grandes grupos seg\u00fan sus caracter\u00edsticas.<\/p>\n<p><strong>Estas caracter\u00edsticas sugieren \u00e9pocas, representan procesos de producci\u00f3n&#8230;<\/strong> Y no solo eso, con el tiempo y el uso <strong>algunos estilos se han convertido en la bandera de algunos valores<\/strong> como &#8220;neutralidad, exclusividad o accesibilidad&#8221;.<\/p>\n<h3>Tipograf\u00eda: la voz de la palabra escrita<\/h3>\n<p>Del mismo modo que no es lo mismo una nota escrita a mano que un whatsapp, cada tipograf\u00eda tiene unas caracter\u00edsticas que la hacen m\u00e1s o menos conveniente para cada caso.<\/p>\n<p><strong>La tipograf\u00eda es una herramienta esencial en el dise\u00f1o gr\u00e1fico con mucha capacidad expresiva.<\/strong><\/p>\n<p>Adem\u00e1s de permitirnos jerarquizar la informaci\u00f3n, nos transmite cosas. Al igual que los colores, los tipos de letra no dejan de ser gr\u00e1ficos, im\u00e1genes que interpretamos.<\/p>\n<p>As\u00ed pues, podemos entender la tipograf\u00eda como <strong>la voz de la palabra escrita.\u00a0<\/strong><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-7527oro-da43d5ea713b58455080ae7b5fa2b635 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Test de Personalidad Tipogr\u00e1fica: Descubre tu tipograf\u00eda ideal<\/h3>\n<p>Indica lo que quieres transmitir con tu marca, descubre a que grupo pertenece tu tipograf\u00eda ideal y elige la que m\u00e1s te guste.<\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-73e59jo-771cab340e62342c74c64f4038bd85af-wrap avia-button-center  avia-builder-el-14  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/dase.es\/type-test\/'  class='avia-button av-73e59jo-771cab340e62342c74c64f4038bd85af av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Realizar test\"><span class='avia_iconbox_title' >Realizar test<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71gkric-9c00a4d5ded3270a1025479fd8b2371f\">\n#top .hr.hr-invisible.av-71gkric-9c00a4d5ded3270a1025479fd8b2371f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-71gkric-9c00a4d5ded3270a1025479fd8b2371f hr-invisible  avia-builder-el-15  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-70o0dwk-cfb6b38a2d3767b142c65c121054897a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>El significado de las tipograf\u00edas<\/h2>\n<p>En esta gu\u00eda conocer\u00e1s los grupos tipogr\u00e1ficos m\u00e1s populares para entender mejor cu\u00e1les son m\u00e1s adecuadas para tu proyecto.<\/p>\n<p>Antes de elegir una tipograf\u00eda es conveniente definir qu\u00e9 queremos transmitir:<br \/>\n\u00bfArtesan\u00eda?\u00bfTecnolog\u00eda?\u00bfUn aire industrial? \u00bfExclusividad, accesibilidad, algo intermedio&#8230;?<\/p>\n<h3><strong>Eligiendo seg\u00fan su uso: tipograf\u00edas para impresi\u00f3n o para pantalla<\/strong><\/h3>\n<p>Anta\u00f1o se deb\u00eda tener en cuenta que las tipograf\u00edas m\u00e1s simples eran mejores para pantalla porqu\u00e9 la falta de resoluci\u00f3n de las mismas hac\u00eda que se vieran mejor.<\/p>\n<p><strong>Hoy en d\u00eda los avances tecnol\u00f3gicos hacen que diferenciar entre si tipograf\u00edas de impresi\u00f3n y para pantalla no sea un factor determinante.<\/strong><\/p>\n<h3>El tama\u00f1o, en cambio, s\u00ed que importa<\/h3>\n<p>La altura del <strong>ojo medio<\/strong>\u00a0(altura de las min\u00fasculas) respecto a las may\u00fasculas var\u00eda seg\u00fan la tipograf\u00eda. Si queremos optimizar al m\u00e1ximo un tipo de letra para que sea legible en un tama\u00f1o peque\u00f1o ser\u00e1n conveniente tener esto en cuenta ya que aquellas que tengan unas min\u00fasculas m\u00e1s grandes nos ofrecer\u00e1n una mayor legibilidad. <strong>M\u00e1s abajo podr\u00e1s ver qu\u00e9 familias tienen una altura de la x mayor.<\/strong><\/p>\n<p>Las tipograf\u00edas con m\u00e1s contrastes, texturas u ornamentaciones tambi\u00e9n son menos legibles en tama\u00f1os peque\u00f1os ya que son m\u00e1s complejas de reproducir en general y m\u00e1s dif\u00edciles de procesar por nuestra mente.<\/p>\n<p>Tambi\u00e9n las may\u00fasculas, por corresponderse tanto con las formas geom\u00e9tricas b\u00e1sicas (circulo, tri\u00e1ngulo y cuadrado), ofrecen una menor diferenciaci\u00f3n entre ellas mismas y por tanto tambi\u00e9n suponen un mayor esfuerzo mental a la hora de leerlas. Por eso no se recomiendan para textos largos. Adem\u00e1s, PARECE QUE HABLEN MUY FUERTE. \u00dasalas s\u00f3lo para enfatizar determinadas frases o palabras.<\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k940giok-7f8e7c211629dece58906bd0be744c68\">\n.avia-image-container.av-k940giok-7f8e7c211629dece58906bd0be744c68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k940giok-7f8e7c211629dece58906bd0be744c68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k940giok-7f8e7c211629dece58906bd0be744c68 av-styling- av-img-linked avia-align-center  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.domestika.org\/es\/course_packs\/120-aprende-tipografia?atag=e6e367&amp;utm_medium=affiliates&amp;utm_source=dase_e6e367\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Elegir tipograf\u00edas logo'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25259 avia-img-lazy-loading-not-25259 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-1030x535.jpg\" alt='' title='Elegir tipograf\u00edas logo'  height=\"535\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-1030x535.jpg 1030w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-300x156.jpg 300w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-768x399.jpg 768w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-705x366.jpg 705w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg-450x234.jpg 450w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/1911-PACK-Tipografia-FBOrg.jpg 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6ykzzec-b0f66be487722c361960c146ff3b7807 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Recomendado:<\/strong> <a href=\"https:\/\/www.domestika.org\/es\/course_packs\/120-aprende-tipografia?atag=e6e367&amp;utm_medium=affiliates&amp;utm_source=dase_e6e367\">Cursos online de Tipograf\u00eda<\/a><\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-6ykzzec-b0f66be487722c361960c146ff3b7807 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Webs de tipograf\u00edas<\/h3>\n<p>Webs de tipos de letras o fuentes tipogr\u00e1ficas para descargar.<\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-6ykzzec-b0f66be487722c361960c146ff3b7807 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li>\n<h3><a href=\"https:\/\/www.myfonts.com\/?refby=dase\">MyFonts<\/a><\/h3>\n<p>El lugar #1 para descargar las mejores tipograf\u00edas para web y escritorio (Baskerville, Futura, Garamond&#8230;).<br \/>\n<a href=\"https:\/\/www.myfonts.com\/?refby=dase\">Visitar MyFonts<\/a><\/p>\n<p><a href=\"https:\/\/www.myfonts.com\/bestsellers\/?refby=dase\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18148 size-large\" src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-1030x538.png\" alt=\"\" width=\"1030\" height=\"538\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-1030x538.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-300x157.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-768x401.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-1500x783.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-705x368.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar-450x235.png 450w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/myfonts-banner-tipografias-online-tipos-de-letra-descargar.png 1506w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/li>\n<li>\n<h3><a href=\"https:\/\/creativemarket.com\/fonts?u=dasees\">CreativeMarket<\/a><\/h3>\n<p>+34.000 fuentes para descargar y usar en proyectos web o de impresi\u00f3n.<br \/>\n<a href=\"https:\/\/creativemarket.com\/fonts?u=dasees\">Visitar CreativeMarket<\/a><\/p>\n<p><a href=\"https:\/\/creativemarket.com\/free-goods?u=dasees\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18149 size-full\" src=\"https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/creativemarket-free-goods-banner.jpg\" alt=\"\" width=\"600\" height=\"500\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/creativemarket-free-goods-banner.jpg 600w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/creativemarket-free-goods-banner-300x250.jpg 300w, https:\/\/dase.es\/wp-content\/uploads\/2016\/10\/creativemarket-free-goods-banner-450x375.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/li>\n<\/ol>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nca0w4-bcb0e23e6aae0ccf0e2ef5176d6630cc\">\n.flex_column.av-nca0w4-bcb0e23e6aae0ccf0e2ef5176d6630cc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nca0w4-bcb0e23e6aae0ccf0e2ef5176d6630cc av_one_fifth  avia-builder-el-21  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9\">\n.avia-section.av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9{\nbackground-color:#efefef;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ee6n8k-9b1e0ef27f708709890f71a0291e9b37\">\n.flex_column.av-6ee6n8k-9b1e0ef27f708709890f71a0291e9b37{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6ee6n8k-9b1e0ef27f708709890f71a0291e9b37 av_one_fifth  avia-builder-el-23  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40\">\n.flex_column.av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40 av_three_fifth  avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-6ykzzec-f3aa4e36a56540f877a694250bd2a6b8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Diccionario b\u00e1sico de tipograf\u00eda<\/h3>\n<p>Para poder elegir una tipograf\u00eda debemos ser capaces de reconocer sus caracter\u00edsticas.<\/p>\n<p>As\u00ed pues, veamos un poco de anatom\u00eda.<\/p>\n<h2>Anatom\u00eda tipogr\u00e1fica<\/h2>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6xjhw04-1c36242c21a977c45fa145f6ce5f2847\">\n.avia-image-container.av-6xjhw04-1c36242c21a977c45fa145f6ce5f2847 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6xjhw04-1c36242c21a977c45fa145f6ce5f2847 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6xjhw04-1c36242c21a977c45fa145f6ce5f2847 av-styling- avia-align-center  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23926 avia-img-lazy-loading-not-23926 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/serifa-845x321.png\" alt='' title='serifa'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6uyqro4-807a2db42f96fc6e6beefa426ddc6113 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Serifa, remate o gracia<\/h3>\n<p>Trazo terminal de un asta, brazo o cola. Se dice que mejora la fluidez de la lectura en textos largos, por eso las tipograf\u00edas con serifa son especialmente utilizadas en libros, peri\u00f3dicos, etc.<\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6tymttw-cdfd69c26628b87c01a08b555d6cf4b0\">\n.avia-image-container.av-6tymttw-cdfd69c26628b87c01a08b555d6cf4b0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6tymttw-cdfd69c26628b87c01a08b555d6cf4b0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6tymttw-cdfd69c26628b87c01a08b555d6cf4b0 av-styling- avia-align-center  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23925 avia-img-lazy-loading-not-23925 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/eje-845x321.png\" alt='' title='Comparaci\u00f3n de modulaciones entre Jenson (izquierda) y Bodoni (derecha)'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6re5cpw-b926ffdecbb283c807c9bff3f85c968e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>El <strong>eje<\/strong> o <strong>modulaci\u00f3n<\/strong> es la distribuci\u00f3n del contraste en el car\u00e1cter, sugerida por la posici\u00f3n de los trazos finos y gruesos.<\/p>\n<p>Puede ser:<\/p>\n<ul>\n<li><strong>Inclinado<\/strong> como en las <strong>venecianas<\/strong> o las <strong>incisas<\/strong><\/li>\n<li><strong>Vertical<\/strong> como en las <strong>didonas<\/strong> o los <strong>palos secos<\/strong>. Esta inclinaci\u00f3n tiene una gran importancia en la determinaci\u00f3n del estilo de los caracteres.<\/li>\n<\/ul>\n<p>En general,\u00a0una <strong>modulaci\u00f3n inclinada<\/strong> responde a un tipo m\u00e1s cercano a la <strong>escritura manual<\/strong>, y un ritmo marcado por el eje axial corresponde a un tipo m\u00e1s moderno y racionalizado.<\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6q7buw4-9877d24b71a6a4fd1cf59c55075fb467\">\n.avia-image-container.av-6q7buw4-9877d24b71a6a4fd1cf59c55075fb467 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6q7buw4-9877d24b71a6a4fd1cf59c55075fb467 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6q7buw4-9877d24b71a6a4fd1cf59c55075fb467 av-styling- avia-align-center  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23924 avia-img-lazy-loading-not-23924 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/ojo-medio-845x321.png\" alt='' title='Comparaci\u00f3n de modulaciones entre Adobe Garamond (izquierda) y Helvetica (derecha)'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6owvtzo-8f0782783caa43f948998e2922e7b4f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>El <strong>ojo medio<\/strong> es la altura de la min\u00fascula respecto a la may\u00fascula, sin tener en cuenta los ascendentes y descendentes. Se valora a partir de la &#8220;x&#8221; porqu\u00e9 las curvas de las otras letras suelen superar un poco este tama\u00f1o. <strong>Curiosidad:<\/strong> Se trata de un refinamiento \u00f3ptico porque las figuras circulares tienden a verse m\u00e1s peque\u00f1as.<\/p>\n<p>El ojo medio ha ido variando a lo largo de la historia de la tipograf\u00eda, y en general las tipograf\u00edas de palo seco tienen un ojo mayor que las romanas, cosa que las hace m\u00e1s eficientes para muchos usos porque ocupan menos espacio vertical.<\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6mskho4-b9476b2609a02397624cb3f317bcabeb\">\n.avia-image-container.av-6mskho4-b9476b2609a02397624cb3f317bcabeb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6mskho4-b9476b2609a02397624cb3f317bcabeb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6mskho4-b9476b2609a02397624cb3f317bcabeb av-styling- avia-align-center  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23927 avia-img-lazy-loading-not-23927 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/contraste-845x321.png\" alt='' title='contraste'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6ld17jo-238d78cc69110c84a4541edbe7ce9f7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>El<strong> contraste\u00a0<\/strong>es la variaci\u00f3n de grosor en los trazos. Un ligero contraste ayuda a mejorar la legiblidad en textos largos o de cuerpo peque\u00f1o mientras que su ausencia o un fuerte contraste la empeoran.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-6jrtgb8-5c309d77f0116d2d5174dbf8d71b3f35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Existen muchos m\u00e1s aspectos que podemos valorar en cuanto a la anatom\u00eda de la tipograf\u00eda.<br \/>\nSi quieres conocerlos todos <a href=\"http:\/\/www.unostiposduros.com\/anatomia-de-la-letra\/\">aqu\u00ed tienes un art\u00edculo d\u00f3nde los explican muy bien y los muestran muy claro<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k940giok-fd9c93e6e1b529cfdb123ce0ba036c14\">\n.avia-image-container.av-k940giok-fd9c93e6e1b529cfdb123ce0ba036c14 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k940giok-fd9c93e6e1b529cfdb123ce0ba036c14 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k940giok-fd9c93e6e1b529cfdb123ce0ba036c14 av-styling- av-img-linked avia-align-center  avia-builder-el-35  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.domestika.org\/es\/course_packs\/120-aprende-tipografia?atag=e6e367&amp;utm_medium=affiliates&amp;utm_source=dase_e6e367\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='curso tipografia'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25264 avia-img-lazy-loading-not-25264 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1.png\" alt='' title='curso tipografia'  height=\"315\" width=\"851\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1.png 851w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1-300x111.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1-768x284.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1-705x261.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/FB-Hero-giglifo-1-450x167.png 450w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40\">\n.flex_column.av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9\">\n.avia-section.av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9{\nbackground-color:#efefef;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-6fur7yc-f06ffbb07201070c4d9d1510355b6de9 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40\">\n.flex_column.av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6ee6n8k-0ce9c32600d1d2a03eb81cc1f1e5bf40 av_one_fifth  avia-builder-el-38  el_before_av_three_fifth  avia-builder-el-first  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mw1qxw-ace2f3c4b0d2392ef342b884fe47d99d\">\n.flex_column.av-mw1qxw-ace2f3c4b0d2392ef342b884fe47d99d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mw1qxw-ace2f3c4b0d2392ef342b884fe47d99d av_three_fifth  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-mp6mc4-7a4d144c78b16cab0b3365cbd3830b06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Familias tipogr\u00e1ficas<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-69eo0x0-03f8acefc7db9170a16e10c066912422 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>La clasificaci\u00f3n tipogr\u00e1fica de Maximilian Vox (1954)<\/h3>\n<p>Existen tantos tipos de letra con tantas singularidades cada uno que no existe una manera de clasificarlos todos. A\u00fan as\u00ed, sus caracter\u00edsticas formales e hist\u00f3ricos que permiten agrupar la mayor\u00eda de tipograf\u00edas m\u00e1s relevantes.<\/p>\n<p>Las clasificaciones m\u00e1s importantes se basan en la hecha por el dise\u00f1ador e historiador franc\u00e9s Maximilien Vox (1894-1974), adoptada despu\u00e9s por la Asociaci\u00f3n Tipogr\u00e1fica Internacional (ATYPI).<\/p>\n<h2><\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-67tap2c-2f0be9822e19e2ef3eb1e8f8594ba2bd\">\n.flex_column.av-67tap2c-2f0be9822e19e2ef3eb1e8f8594ba2bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-67tap2c-2f0be9822e19e2ef3eb1e8f8594ba2bd av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-65w3p50-98c2ce9a0748675cf55590b3bd920725 main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64lngis-90ff7febade3dffe4870fa22175449d7\">\n.flex_column.av-64lngis-90ff7febade3dffe4870fa22175449d7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-64lngis-90ff7febade3dffe4870fa22175449d7 av_one_fifth  avia-builder-el-44  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-636s6lg-947854fd517d58a65d23e172436d1ca5\">\n.flex_column.av-636s6lg-947854fd517d58a65d23e172436d1ca5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-636s6lg-947854fd517d58a65d23e172436d1ca5 av_three_fifth  avia-builder-el-45  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-61p20ys-53e9ec1da2bcd20aa0836c0e40c3c0c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Sans serif o paloseco<\/h1>\n<p style=\"text-align: center;\"><em>Minimalistas, neutras y modernas<\/em><\/p>\n<p>Tambi\u00e9n llamadas de palo seco, estas tipograf\u00edas se caracterizan por la ausencia de remates en los extremos. Aparecieron en Inglaterra durante la primera mitad del siglo XIX para su uso en impresos comerciales como carteles o etiquetas<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zcr9f8-49699ec9deb62dd427b346f42cff487c\">\n.flex_column.av-5zcr9f8-49699ec9deb62dd427b346f42cff487c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zcr9f8-49699ec9deb62dd427b346f42cff487c av_one_fifth  avia-builder-el-47  el_after_av_three_fifth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ynf9ms-a4f38d039b29f6331bed838742907ee8\">\n.flex_column.av-5ynf9ms-a4f38d039b29f6331bed838742907ee8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ynf9ms-a4f38d039b29f6331bed838742907ee8 av_one_third  avia-builder-el-48  el_after_av_one_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wxkbvo-b3fbe4960862cd4c1c52713531ae9633\">\n.avia-image-container.av-5wxkbvo-b3fbe4960862cd4c1c52713531ae9633 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5wxkbvo-b3fbe4960862cd4c1c52713531ae9633 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5wxkbvo-b3fbe4960862cd4c1c52713531ae9633 av-styling- avia-align-center  avia-builder-el-49  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23911 avia-img-lazy-loading-not-23911 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-300x300.png\" alt='' title='Aa2'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa2-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5u7f0t0-e348fd85b8d9df0dca8747e3ba761b1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Grotescas<\/h3>\n<p>1810s<\/p>\n<p>Forma<\/p>\n<ul>\n<li>Trazo uniforme o con un leve contraste entre finos y gruesos.<\/li>\n<li>Eje de modulaci\u00f3n vertical.<\/li>\n<li>Altura de x grande.<\/li>\n<li>Ligera cuadratura en las curvas.<\/li>\n<\/ul>\n<p>Contexto<\/p>\n<ul>\n<li>Llamadas &#8220;Gothic&#8221; en Estados Unidos, fueron las primeras tipograf\u00edas sin serif que datan del siglo XIX.<\/li>\n<li>El ojal de la &#8220;g&#8221; y la existencia de alg\u00fan contraste entre palos son las caracter\u00edsticas m\u00e1s importantes.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>ITC Franklin Gothic<\/li>\n<li>Akzidenze Grotesk<\/li>\n<li>News Gothic<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-5t020tg-1eb3598ab6e91ee6aecb8990c552dc1e-wrap avia-button-center  avia-builder-el-51  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/grotesk\/?refby=dase'  class='avia-button av-5t020tg-1eb3598ab6e91ee6aecb8990c552dc1e av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-5rd091g-a0346379ff0d1e707d422b5ebd875fdb hr-default  avia-builder-el-52  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5plzaxw-c0f43a9d7db3418acd6c0f3d6d225499 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Neo-Grotescas<\/h3>\n<ul>\n<li>Parecidas a las grotescas pero con un dise\u00f1o m\u00e1s refinado. Sus trazos se caracterizan por estar dise\u00f1ados con mayores modulaciones y contrastes, y su estructura es m\u00e1s legible gracias a sus cuidadosas correcciones \u00f3pticas.<\/li>\n<li>Interpretaci\u00f3n lineal del car\u00e1cter.<\/li>\n<li>Contraste menor que el de las grotescas.<\/li>\n<li>La letra &#8216;g&#8217; no tiene ojal, sino una simple cola.<\/li>\n<li>Son las Sans Serif m\u00e1s utilizadas para textos cortos y medios.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas:<\/strong><\/p>\n<ul>\n<li>Arial<\/li>\n<li>Frutiger<\/li>\n<li>MS Sans Serif<\/li>\n<li>Helvetica<\/li>\n<li>News Gothic<\/li>\n<li>Univers<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kfvnys-30ec21fd090af855cd54a7fe50c50fc7-wrap avia-button-center  avia-builder-el-54  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/neogrotesk\/'  class='avia-button av-kfvnys-30ec21fd090af855cd54a7fe50c50fc7 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mdupec-762a53b517b4154b5a455c5a224679d4\">\n.flex_column.av-5mdupec-762a53b517b4154b5a455c5a224679d4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mdupec-762a53b517b4154b5a455c5a224679d4 av_one_third  avia-builder-el-55  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5kusjdg-b471986de94c355a3bcaeb9b5df4dd24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Humanistas<\/h3>\n<p>1920s<\/p>\n<p>Forma<\/p>\n<ul>\n<li>Trazo con cierta modulaci\u00f3n.<\/li>\n<li>Eje de modulaci\u00f3n ligeramente inclinado.<\/li>\n<li>Altura de x media.<\/li>\n<li>Basadas en estructuras cl\u00e1sicas.<\/li>\n<li>La \u00aba\u00bb tiene lazo ascendente.<\/li>\n<li>Generalmente la \u00abg\u00bb tiene cola cerrada y oreja.<\/li>\n<\/ul>\n<p>Contexto<\/p>\n<ul>\n<li>En esta tipolog\u00eda resurge la concepci\u00f3n humanista del tipo.<\/li>\n<li>Se inspiran en las inscripciones romanas may\u00fasculas y la caligraf\u00eda del Renacimiento.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Frutiger<\/li>\n<li>Optima<\/li>\n<li>Britannic<\/li>\n<li>Gill Sans<\/li>\n<li>Verdana<\/li>\n<li>Calibri<\/li>\n<li>Gill Sans<\/li>\n<li>ITC Goudy Sans<\/li>\n<li>Mentor Sans<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jvwcwk-3bb3a48a35e1c7ca1237b173c692459d-wrap avia-button-center  avia-builder-el-57  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/humanist\/'  class='avia-button av-jvwcwk-3bb3a48a35e1c7ca1237b173c692459d av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-5iahx6c-199516c4193f1ff39865c94e0aad6e39 hr-default  avia-builder-el-58  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5g1cyus-94c0277bf3891045a8bee8ffeebec865 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Neo-Humanistas<\/h3>\n<p>1990s<\/p>\n<ul>\n<li>Aparecidas en la d\u00e9cada de 1990, son tipograf\u00edas creadas con gran rigor funcional, muy legibles y flexibles.<\/li>\n<li>El dise\u00f1o de la Meta, a manos de Erik Spiekermann fue clave para el nacimiento de este nuevo estilo.<\/li>\n<li>Son apropiadas para proyectos sofisticados como identidades corporativas o se\u00f1alizaci\u00f3n.<\/li>\n<li>Su est\u00e9tica tiende hacia la neutralidad pero con proporciones cl\u00e1sicas.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<div class=\"listado_elemento borrar\">\n<ul>\n<li class=\"columna ancho5\">Calibri<\/li>\n<li>Gerstner<\/li>\n<li>Kievit<\/li>\n<li>Meta<\/li>\n<li>Mt<\/li>\n<li>Officina Sans<\/li>\n<li>Politica<\/li>\n<li>Profile<\/li>\n<li>The Sans<\/li>\n<\/ul>\n<\/div>\n<div class=\"listado_elemento borrar\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-5etue90-b7cb74107c2e637c84076cde7faa3cde-wrap avia-button-center  avia-builder-el-60  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/neohumanist\/'  class='avia-button av-5etue90-b7cb74107c2e637c84076cde7faa3cde av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5cpzzhw-8bfda4c168d1b5b4a4003e1de222f684\">\n.flex_column.av-5cpzzhw-8bfda4c168d1b5b4a4003e1de222f684{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5cpzzhw-8bfda4c168d1b5b4a4003e1de222f684 av_one_third  avia-builder-el-61  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5bj9x4k-f9b4eb9fb39ff37052a36ef3c9e8fe39\">\n.avia-image-container.av-5bj9x4k-f9b4eb9fb39ff37052a36ef3c9e8fe39 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5bj9x4k-f9b4eb9fb39ff37052a36ef3c9e8fe39 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5bj9x4k-f9b4eb9fb39ff37052a36ef3c9e8fe39 av-styling- avia-align-center  avia-builder-el-62  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23910 avia-img-lazy-loading-not-23910 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-300x300.png\" alt='' title='Aa'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-59xesuc-408da5ad62b21b8c54f718f4dfc07434 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Geom\u00e9tricas<\/h3>\n<p>1920s<\/p>\n<ul>\n<li>Trazo uniforme, constante y regular.<\/li>\n<li>Eje vertical<\/li>\n<li>Altura de x media.<\/li>\n<li>Estructuras sint\u00e9ticas basadas en figuras geom\u00e9tricas simples.<\/li>\n<li>Muchas veces la \u00aba\u00bb no tiene lazo ascendente.<\/li>\n<li>Nacen en 1929, consecuencia de las vanguardias y la Bauhaus.<\/li>\n<li><em>Exclusiva, minimalista, clara, objetiva, moderna, impactante, pr\u00e1ctica, fr\u00eda, impersonal, aburrida.<\/em><\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Avenir<\/li>\n<li>Century Gothic<\/li>\n<li>ITC Bauhaus<\/li>\n<li>Futura<\/li>\n<li>Harmonia Sans<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-588bigk-a9eba4181a5961e385b1bdf7f65ddead-wrap avia-button-center  avia-builder-el-64  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/geometric\/'  class='avia-button av-588bigk-a9eba4181a5961e385b1bdf7f65ddead av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-56pf4ro-8359329e96a2e17f45d5d356297ef469 hr-default  avia-builder-el-65  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-53y8j3o-03d15a578085f005a0dd404633b10a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Cuadradas<\/h3>\n<ul>\n<li>Se distinguen por sus formas y proporciones basadas en el cuadrado.<\/li>\n<li>Algunas de ellas llevadas hasta tal extremo que ni siquiera poseen formas curvas y otras mantienen esas caracter\u00edsticas geom\u00e9tricas combinadas con formas m\u00e1s humanas.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Cachet<\/li>\n<li>Eurostile<\/li>\n<li>Felbridge<\/li>\n<li>Neo sans<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-52hmvt0-f04f04a632d1e180462d7719be54173b-wrap avia-button-center  avia-builder-el-67  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/square\/'  class='avia-button av-52hmvt0-f04f04a632d1e180462d7719be54173b av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-50jv3f8-26eacd92578318c0cdfd3b662c80885c main_color avia-section-default avia-no-border-styling  avia-builder-el-68  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4zht2fo-ae7c6d87ecb25eb2470ec9776ef9c8c1\">\n.flex_column.av-4zht2fo-ae7c6d87ecb25eb2470ec9776ef9c8c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4zht2fo-ae7c6d87ecb25eb2470ec9776ef9c8c1 av_one_fifth  avia-builder-el-69  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4y819g4-775bdd1fe9cc9b2e6f5264bd080cf2dd\">\n.flex_column.av-4y819g4-775bdd1fe9cc9b2e6f5264bd080cf2dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4y819g4-775bdd1fe9cc9b2e6f5264bd080cf2dd av_three_fifth  avia-builder-el-70  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-hl78z8-814bd7bf6b3236b0373e2d8136c40356 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Serif, Romanas o Cl\u00e1sicas<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4uxen5w-f8654c57be9baa55cc052cf50a714327 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Formales, tradicionales y autoritativas<\/em><\/p>\n<p>Son llamadas tipograf\u00edas con serif las que llevan remate en los extremos. Tienen su origen en la antig\u00fcedad, cuando se tallaban en bloques de piedra. El tallador desarroll\u00f3 esta t\u00e9cnica para asegurar que los bordes de las letras fueran rectos.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4t4wyx0-94f947c4c4d13b1cebf03db3d7148dc5\">\n.flex_column.av-4t4wyx0-94f947c4c4d13b1cebf03db3d7148dc5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4t4wyx0-94f947c4c4d13b1cebf03db3d7148dc5 av_one_fifth  avia-builder-el-73  el_after_av_three_fifth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4r9fhhw-25f4a1fdad95b0b8fb4879e58da41e7e\">\n.flex_column.av-4r9fhhw-25f4a1fdad95b0b8fb4879e58da41e7e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4r9fhhw-25f4a1fdad95b0b8fb4879e58da41e7e av_one_third  avia-builder-el-74  el_after_av_one_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4q477us-635dcde9f9bade9dd88f1a655755fd5a\">\n.avia-image-container.av-4q477us-635dcde9f9bade9dd88f1a655755fd5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4q477us-635dcde9f9bade9dd88f1a655755fd5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4q477us-635dcde9f9bade9dd88f1a655755fd5a av-styling- avia-align-center  avia-builder-el-75  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23916 avia-img-lazy-loading-not-23916 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-300x300.png\" alt='' title='Aa7'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa7-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4nf7x4k-448bab993f1075199b9e8eda8188ad00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Mecanas, mec\u00e1nicas, egipcias o Slab serif<\/h3>\n<p>1900s<\/p>\n<ul>\n<li>Trazo uniforme (o gradual de escaso contraste)<\/li>\n<li>Eje de modulaci\u00f3n vertical.<\/li>\n<li>Remates rectos, del mismo (o casi el mismo) ancho que el trazo.\u00a0Las tipograf\u00edas Egipcias se distinguen principalmente por el serif cuadrangular. Terminales horizontales y del mismo grueso que las astas<\/li>\n<li>Altura de x grande<\/li>\n<li>Aparecieron en el siglo XIX para uso publicitario. Su principal caracter\u00edstica est\u00e1 en los remates, muy gruesos y generalmente cuadrados y en el poco o nulo contraste entre palos.<\/li>\n<li>Peso alto (recomendables para t\u00edtulos o r\u00f3tulos)<\/li>\n<li>No es aconsejable su uso para textos largos. (Ejemplos:\u00a0<em>Clarendon \/ Serifa \/ Schadow<\/em>)<\/li>\n<li>Fuerte, moderna, potente, funky, contempor\u00e1nea, de moda, amistosa, urbana, sofisticada, dura, distintiva, rural, reflexiva, robusta, firme.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Rockwell<\/li>\n<li>Courier<\/li>\n<li>Museo<\/li>\n<li>Bevan<\/li>\n<li>Copse<\/li>\n<li>Josefin<\/li>\n<li>Silverfake<\/li>\n<li>ITC Lubalin Graph<\/li>\n<li>Soho<\/li>\n<li>Egyptian Slate<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-4mwv4jo-e828d87d9d7344acf54411186711de54-wrap avia-button-center  avia-builder-el-77  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/slab\/?refby=dase'  class='avia-button av-4mwv4jo-e828d87d9d7344acf54411186711de54 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gi6xf8-30e416f5dcdec1bdc14c146c4ab8bdde\">\n.flex_column.av-gi6xf8-30e416f5dcdec1bdc14c146c4ab8bdde{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gi6xf8-30e416f5dcdec1bdc14c146c4ab8bdde av_one_third  avia-builder-el-78  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jn7ves-653296bed48b1ea99cfda6cee2bde997\">\n.avia-image-container.av-4jn7ves-653296bed48b1ea99cfda6cee2bde997 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4jn7ves-653296bed48b1ea99cfda6cee2bde997 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4jn7ves-653296bed48b1ea99cfda6cee2bde997 av-styling- avia-align-center  avia-builder-el-79  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23914 avia-img-lazy-loading-not-23914 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-300x300.png\" alt='' title='Aa5'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa5-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-g5utro-85c7306e961d5ede4c9e6189d5b9cd2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Reales, transicionales o de transici\u00f3n<\/h3>\n<p>1690s &#8211; 1700s.<\/p>\n<ul>\n<li>Trazo gradual de contraste entre medio y alto.<\/li>\n<li>El eje de modulaci\u00f3n es vertical o casi vertical.<\/li>\n<li>Remates ligeros, poco oblicuos u horizontales en las ascendentes y apoyos de min\u00fasculas.<\/li>\n<li>Altura de may\u00fasculas menor que la altura de ascendentes.<\/li>\n<li>Fuerte, elegante, din\u00e1mica, prestigiosa, barroca, pesada, afilada, exclusiva, elegante, cl\u00e1sica, contempor\u00e1nea, moderna.<\/li>\n<li>Aparecieron a finales del siglo XVII.<\/li>\n<li>Fueron las primeras tipograf\u00edas dise\u00f1adas sobre una cuadr\u00edcula.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Baskerville<\/li>\n<li>Americana<\/li>\n<li>Bulmer<\/li>\n<li>Perpetua<\/li>\n<li>Times New Roman<\/li>\n<li>Caslon<\/li>\n<li>Georgia<\/li>\n<li>Bookman<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-4gb3gec-37cca1a7a4475a7d53717dcaf739eb52-wrap avia-button-center  avia-builder-el-81  el_after_av_textblock  avia-builder-el-last '><a href='http:\/\/www.myfonts.com\/search\/tag%3Atransitional\/fonts\/?refby=dase'  class='avia-button av-4gb3gec-37cca1a7a4475a7d53717dcaf739eb52 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ecn8dw-46a2d5703f43a37918313a84dc62f0cb\">\n.flex_column.av-4ecn8dw-46a2d5703f43a37918313a84dc62f0cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4ecn8dw-46a2d5703f43a37918313a84dc62f0cb av_one_third  avia-builder-el-82  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c6ry6c-137e767c76c96417d27c960e92e034e4\">\n.avia-image-container.av-4c6ry6c-137e767c76c96417d27c960e92e034e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4c6ry6c-137e767c76c96417d27c960e92e034e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4c6ry6c-137e767c76c96417d27c960e92e034e4 av-styling- avia-align-center  avia-builder-el-83  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23915 avia-img-lazy-loading-not-23915 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-300x300.png\" alt='' title='Aa6'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa6-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4b9abec-ef1cb1d251605a8fc415b926c2239500 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Modernas, Neoclassicas o Didonas<\/h3>\n<p style=\"text-align: left;\">1700s<\/p>\n<ul>\n<li>Trazo gradual de contraste alto<\/li>\n<li>Eje de modulaci\u00f3n vertical.<\/li>\n<li>Remates filiformes.<\/li>\n<li>Uso de recursos plenamente tipogr\u00e1ficos, como las gotas<\/li>\n<li>Actualmente estas letras han quedado como las ideales para transmitir moda, elegancia y feminidad.<\/li>\n<li>Al igual que las romanas antiguas, derivan de los textos esculpidos en piedra, en las construcciones y monumentos romanos. (Ejemplos:\u00a0<em>Bodoni \/ Modern \/ Didot<\/em>)<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Bodoni<\/li>\n<li>Didot<\/li>\n<li>ITC Fenice<\/li>\n<li>Marconi<\/li>\n<li>Walbaum<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-491g36c-589e5213285cfef61d3559d2639d5c9e-wrap avia-button-center  avia-builder-el-85  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/didone\/?refby=dase'  class='avia-button av-491g36c-589e5213285cfef61d3559d2639d5c9e av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47pu1xg-fc725891575ffa07003babe3d62e7155\">\n.flex_column.av-47pu1xg-fc725891575ffa07003babe3d62e7155{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-47pu1xg-fc725891575ffa07003babe3d62e7155 av_one_third  avia-builder-el-86  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-45b1wsk-e826a78bf069eea3c09cde6b0cdf31a1\">\n.avia-image-container.av-45b1wsk-e826a78bf069eea3c09cde6b0cdf31a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-45b1wsk-e826a78bf069eea3c09cde6b0cdf31a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-45b1wsk-e826a78bf069eea3c09cde6b0cdf31a1 av-styling- avia-align-center  avia-builder-el-87  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23913 avia-img-lazy-loading-not-23913 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-300x300.png\" alt='' title='Aa4'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa4-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-43reivo-d33f4fa92c3c88f50fd51b3c9573b0ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Garaldas, Romanas Antiguas u Old Face<\/h3>\n<p>1400s<\/p>\n<ul>\n<li>Trazo gradual de contraste medio<\/li>\n<li>Eje de modulaci\u00f3n oblicuo.<\/li>\n<li>Remates ligeros y filosos, oblicuos en las ascendentes y en los apoyos de min\u00fasculas.<\/li>\n<li>Altura de may\u00fasculas menor que la altura de ascendentes.<\/li>\n<li>Barra de la \u00abe\u00bb horizontal.<\/li>\n<li>Antigua, cl\u00e1sica, tradicional, nost\u00e1lgica.<\/li>\n<li>Fueron dise\u00f1ados durante los siglos XVI y XVII.<\/li>\n<li>Tambi\u00e9n se conocen como &#8220;Old Face&#8221; o &#8220;Garaldas&#8221;.<\/li>\n<li>Peso y color medio.<\/li>\n<li>Las Romanas Antiguas, son tipograf\u00edas que poseen serif triangular y presentan diferencias en los trazos.<\/li>\n<li>Derivan de las inscripciones romanas, originalmente talladas en piedra.<\/li>\n<li>En general son tipograf\u00edas con buena legibilidad y se utilizan habitualmente para textos de largo recorrido.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Garamond<\/li>\n<li>Bembo<\/li>\n<li>ITX Berkeley Oldstyle<\/li>\n<li>Centaur<\/li>\n<li>ITC Legacy Serif<\/li>\n<li>Times<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-41zfxd0-9a058decf22616d2aa0de9f655fd8096-wrap avia-button-center  avia-builder-el-89  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/garalde\/?refby=dase'  class='avia-button av-41zfxd0-9a058decf22616d2aa0de9f655fd8096 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-40a7x84-63303fe1ee7f147e9b7309027f4e944a hr-default  avia-builder-el-90  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-3zamuec-9b99b0147dc0309a308a950e80449506 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Nuevas romanas de lectura<\/h3>\n<p>Una tipolog\u00eda de letra que es interesante destacar y conocer pero que habitualmente no ha sido recogida en las clasificaciones de la bibliograf\u00eda tipogr\u00e1fica can\u00f3nica es la de las nuevas romanas de lectura, tambi\u00e9n llamadas escocesas. Son letras con serifa de contraformas abiertas, ascendentes y descendentes cortos y ojo medio amplio. Est\u00e1n consideradas las tipograf\u00edas ideales para la edici\u00f3n de textos en sistemas de reproducci\u00f3n de baja calidad, principalmente peri\u00f3dicos y revistas. Pertenecen a esta categor\u00eda letras como Georgia, Miller, Chronicle, Century, Bookman, etc.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y13ec4-65a986f199275639f9b06024904e4488\">\n.flex_column.av-3y13ec4-65a986f199275639f9b06024904e4488{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3y13ec4-65a986f199275639f9b06024904e4488 av_one_third  avia-builder-el-92  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vqa7t0-1fa06b5b059c1e1524ebb367d2fe9c4f\">\n.avia-image-container.av-3vqa7t0-1fa06b5b059c1e1524ebb367d2fe9c4f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3vqa7t0-1fa06b5b059c1e1524ebb367d2fe9c4f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3vqa7t0-1fa06b5b059c1e1524ebb367d2fe9c4f av-styling- avia-align-center  avia-builder-el-93  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23936 avia-img-lazy-loading-not-23936 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-300x300.png\" alt='' title='Aa Humanistas Romanas'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/10\/Aa-Humanistas-Romanas-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3tlharo-04ab2d51687e07af1c7339b44ec6e082 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Romanas Humanistas o venecianas<\/h3>\n<p>1500s<\/p>\n<ul>\n<li>Trazo gradual de contraste ligero.<\/li>\n<li>Eje de modulaci\u00f3n oblicuo y muy inclinado.<\/li>\n<li>Remates gruesos y cortos, oblicuos en las ascendentes.<\/li>\n<li>Poca o nula diferencia entre la altura de may\u00fasculas y la altura de astas ascendentes.<\/li>\n<li>Barra de la \u00abe\u00bb inclinada.<\/li>\n<li>Ligero contraste.<\/li>\n<li>Peso intenso<\/li>\n<li>Aparecieron en el siglo XV, derivadas de las letras manuscritas italianas. Primeras romanas con influencia directa de la escritura human\u00edstica.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Centaur<\/li>\n<li>Bembo<\/li>\n<li>Sabon<\/li>\n<li>Minion<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-3shztxg-d732e45e74b5b081cb92afc04b2e7d2a-wrap avia-button-center  avia-builder-el-95  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/venetian\/?refby=dase'  class='avia-button av-3shztxg-d732e45e74b5b081cb92afc04b2e7d2a av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3q8t5vo-453c881465226f4e8661b9b6baa80ad5\">\n.flex_column.av-3q8t5vo-453c881465226f4e8661b9b6baa80ad5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3q8t5vo-453c881465226f4e8661b9b6baa80ad5 av_one_third  avia-builder-el-96  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pkvysk-56ac83805bd33717e33f3c36fbc7ba05\">\n.avia-image-container.av-3pkvysk-56ac83805bd33717e33f3c36fbc7ba05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3pkvysk-56ac83805bd33717e33f3c36fbc7ba05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3pkvysk-56ac83805bd33717e33f3c36fbc7ba05 av-styling- avia-align-center  avia-builder-el-97  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23917 avia-img-lazy-loading-not-23917 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-300x300.png\" alt='' title='Aa8'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa8-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-d4osac-5e5793410131f4caa3b5ba527390084e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Incisas, Glyphic o Latins Serif<\/h3>\n<p>1930s<\/p>\n<ul>\n<li>Modulaci\u00f3n media en el trazo.<\/li>\n<li>Trazo gradual.<\/li>\n<li>Basadas en estructuras cl\u00e1sicas.<\/li>\n<li>Los remates son triangulares y se inspiran en las letras cinceladas sobre piedra.<\/li>\n<li>Rasgos basados en los caracteres cortados en piedra o metal.<\/li>\n<li>Dura, nostalgica, hecha a mano, antigua, grunge, natural, organica, ancestral.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Albertus<\/li>\n<li>Cartier Book<\/li>\n<li>ITC \u00c9lan<\/li>\n<li>Friz Quadrata<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-3mehb6s-e2a2ff7988b5c8af3ee432f08c635bf7-wrap avia-button-center  avia-builder-el-99  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/glyphic\/?refby=dase'  class='avia-button av-3mehb6s-e2a2ff7988b5c8af3ee432f08c635bf7 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-3jjjw4k-10de6c0dd1869de4998cba07df274b30 hr-default  avia-builder-el-100  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-cl4p2c-82777632bba480bc4a1d1506ecaab22c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Capitulares<\/h3>\n<p class=\"descricion\">Son aquellas derivadas de las letras talladas en la piedra por los romanos dando lugar al alfabeto que conocemos actualmente. Est\u00e1n formadas \u00fanicamente por may\u00fasculas ya que las min\u00fasculas aparecer\u00edan m\u00e1s tarde.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-3g8chdw-f8cc97ae12cea2bd2ad1be247cb61e25 main_color avia-section-default avia-no-border-styling  avia-builder-el-102  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3eufi10-b07a68b64da2300bd6ae72125a64e60b\">\n.flex_column.av-3eufi10-b07a68b64da2300bd6ae72125a64e60b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3eufi10-b07a68b64da2300bd6ae72125a64e60b av_one_fifth  avia-builder-el-103  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d4cf2c-ab3072472fb1f1b961495a155485d173\">\n.flex_column.av-3d4cf2c-ab3072472fb1f1b961495a155485d173{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3d4cf2c-ab3072472fb1f1b961495a155485d173 av_three_fifth  avia-builder-el-104  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-3c3942s-9930122e7eef3bffd3c8ae2474c3a071 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Script o de escritura<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3a7wzk4-cfccbcbac509dc853ecdb9fadde34668 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Artesanales y creativas<\/em><\/p>\n<ul>\n<li style=\"text-align: left;\">Las tipograf\u00edas caligr\u00e1ficas o manuscritas son aquellas que emulan la escritura manual, ya sea mediante pinceles, plumas, rotuladores o cualquier otro instrumento de escritura.<\/li>\n<li style=\"text-align: left;\">El termino \u201ccursivas\u201d se utiliza para designar a las tipograf\u00edas cuya apariencia se asemeja o est\u00e1 inspirada en la tipograf\u00eda hecha a mano.<\/li>\n<li style=\"text-align: left;\">Las tipograf\u00edas cursivas exhiben una fluidez y una gracia sensible propia del gesto manual, y una morfolog\u00eda relacionada con el elemento escriptor.<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Lobster<\/li>\n<li>Zapier<\/li>\n<li>Pacifico<\/li>\n<li>Lucida<\/li>\n<li>Brush script<\/li>\n<li>Buttermilk<\/li>\n<li>Edwardian<\/li>\n<li>Isabella<\/li>\n<li>Snell Roundhand<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-bnxkdg-7622c9c9ec581c99f5c142f197710a28-wrap avia-button-center  avia-builder-el-107  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/script\/?refby=dase'  class='avia-button av-bnxkdg-7622c9c9ec581c99f5c142f197710a28 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36wi2r8-9710010649a3309ba432b6b093b01514\">\n.flex_column.av-36wi2r8-9710010649a3309ba432b6b093b01514{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-36wi2r8-9710010649a3309ba432b6b093b01514 av_one_fifth  avia-builder-el-108  el_after_av_three_fifth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35g9pus-e780b434f1ce67c147a1b9e6ca00b4c3\">\n.flex_column.av-35g9pus-e780b434f1ce67c147a1b9e6ca00b4c3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-35g9pus-e780b434f1ce67c147a1b9e6ca00b4c3 av_one_third  avia-builder-el-109  el_after_av_one_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34cvw6s-2efe1b9b06dbb94a22d65a6a574b81cf\">\n.avia-image-container.av-34cvw6s-2efe1b9b06dbb94a22d65a6a574b81cf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-34cvw6s-2efe1b9b06dbb94a22d65a6a574b81cf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-34cvw6s-2efe1b9b06dbb94a22d65a6a574b81cf av-styling- avia-align-center  avia-builder-el-110  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23921 avia-img-lazy-loading-not-23921 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-300x300.png\" alt='' title='Aa12'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa12-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-31r26ys-08e2d9868e205d3a7c2a0638a3d6ecb8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Gestuales<\/h3>\n<ul>\n<li style=\"text-align: left;\">Org\u00e1nica, hecha a mano, natural, casual, informal, amistosa, divertida, de miedo, urbana, street, grunge, infantil, naif, art\u00edstica, optimista, feliz, fresca, contempor\u00e1nea, moderna, dulce, salvaje, rom\u00e1ntica.<\/li>\n<li style=\"text-align: left;\">Imitan los trazos manuales con diferentes herramientas. Pueden tener caracteres enlazados o sueltos<\/li>\n<li style=\"text-align: left;\">Las tipograf\u00edas gestuales expresan la fuerza y la gracia del trazo hecho a mano.<\/li>\n<li style=\"text-align: left;\">Las fuentes de este estilo, que aparecen en los sistemas inform\u00e1ticos, \u201cimitan\u201d la escritura a mano puesto que, sin dudas se basan en la escritura manuscrita, pero han sufrido una serie de correcciones y ajustes en el transcurso del proceso de digitalizaci\u00f3n. (Ejemplos:\u00a0<em>Mistral \/ Brush \/ Choc<\/em>)<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Brush Script<\/li>\n<li>Mistral<\/li>\n<li>Freestyle Script<\/li>\n<li>Limehouse Script<\/li>\n<li>Nadianne<\/li>\n<li>Kuenstler Script<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2zr0qro-b551d11282c417bbe049b187c7f49ab9-wrap avia-button-center  avia-builder-el-112  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/casual\/?refby=dase'  class='avia-button av-2zr0qro-b551d11282c417bbe049b187c7f49ab9 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zeoutw-503dc22aff71d9f3a520981231527485\">\n.flex_column.av-2zeoutw-503dc22aff71d9f3a520981231527485{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2zeoutw-503dc22aff71d9f3a520981231527485 av_one_third  avia-builder-el-113  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2wsv5lw-84818db8e27628241b377f4397b7b7d0\">\n.avia-image-container.av-2wsv5lw-84818db8e27628241b377f4397b7b7d0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2wsv5lw-84818db8e27628241b377f4397b7b7d0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2wsv5lw-84818db8e27628241b377f4397b7b7d0 av-styling- avia-align-center  avia-builder-el-114  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23919 avia-img-lazy-loading-not-23919 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-300x300.png\" alt='' title='Aa10'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa10-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ad5jdg-dce191df0ed768f21b9775fcc8a627c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Formal Script<\/h3>\n<p>1700s<\/p>\n<ul>\n<li>Bickham Script<\/li>\n<li>Elegy<\/li>\n<li>Helinda Rook<\/li>\n<li>Young Baroque<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2tea7v8-66560464a0bf175ff8f94022a664812c-wrap avia-button-center  avia-builder-el-116  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.myfonts.com\/search\/formalscript\/?refby=dase'  class='avia-button av-2tea7v8-66560464a0bf175ff8f94022a664812c av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><br \/>\n<div  class='hr av-2ruw9gk-f4f4254245dd6c40f1358864ebf39262 hr-default  avia-builder-el-117  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2qw149w-2988bc11756e8122c07e1b8e63fdeac3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Caligr\u00e1ficas<\/h3>\n<ul>\n<li>Las tipograf\u00edas de estilo caligr\u00e1fico, al igual que las tipograf\u00edas gestuales imitan o se inspiran en la escritura hecha a mano, aunque en este caso su ejecuci\u00f3n ostenta una serie de normas estrictas en cuanto a alineaciones e inclinaciones, al igual que una marcada utilizaci\u00f3n de la pluma recortada como elemento escriptor.<\/li>\n<li>El car\u00e1cter caligr\u00e1fico se encuentra acentuado por la existencia de empalmes, remates y florituras. (Ejemplos:\u00a0<em>Commercial Script \/ Shelley \/ Bickham<\/em>)<\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Belltrap<\/li>\n<li>Blaze<\/li>\n<li>Mistral<\/li>\n<li>Vivaldi<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2ol6fqc-310064da8fd3fbb4acb8517ae5e52ba0-wrap avia-button-center  avia-builder-el-119  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/calligraphy\/?refby=dase'  class='avia-button av-2ol6fqc-310064da8fd3fbb4acb8517ae5e52ba0 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mwid6s-f46be1d01f9bf91a52ba143e05e94fdf\">\n.flex_column.av-2mwid6s-f46be1d01f9bf91a52ba143e05e94fdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2mwid6s-f46be1d01f9bf91a52ba143e05e94fdf av_one_third  avia-builder-el-120  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ljyois-79dac7d58ea9fe629c157673ec69480c\">\n.avia-image-container.av-2ljyois-79dac7d58ea9fe629c157673ec69480c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ljyois-79dac7d58ea9fe629c157673ec69480c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ljyois-79dac7d58ea9fe629c157673ec69480c av-styling- avia-align-center  avia-builder-el-121  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23920 avia-img-lazy-loading-not-23920 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-300x300.png\" alt='' title='Aa11'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa11-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2k1zb3o-4845804e46ef4a1c7158df21a575b6ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">G\u00f3ticas, fracturas (Fraktur), Blackletter y Lombardicas<\/h3>\n<ul>\n<li>Hecha a mano, de miedo, urbana, grunge, hip-hop, tattoo.<\/li>\n<li>Las tipograf\u00edas g\u00f3ticas, al igual que las otras tipograf\u00edas del grupo\u00a0<em>cursivas o script<\/em>, se inspiran en la escritura manual, aunque adem\u00e1s de presentar normas y reglas muy precisas en su construcci\u00f3n, exhiben una morfolog\u00eda caracter\u00edstica, propia del estilo, producto del elemento escriptor utilizado en la escritura original y su particular forma de uso. (Ejemplos:\u00a0<em>Cloister Black \/ Goudy Text \/ Fette Fraktur)<\/em><\/li>\n<\/ul>\n<p><strong>Tipograf\u00edas<\/strong><\/p>\n<ul>\n<li>Agincourt<\/li>\n<li>Cresci Rotunda<\/li>\n<li>Goudy Text<\/li>\n<li>Monmouth<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2ikfso4-8d85813a90f9020d58dfe9f34c7f2811-wrap avia-button-center  avia-builder-el-123  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/fraktur\/?refby=dase'  class='avia-button av-2ikfso4-8d85813a90f9020d58dfe9f34c7f2811 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-2h52ilg-83362e80f3291c5112ecb3e699d1a4e0 main_color avia-section-default avia-no-border-styling  avia-builder-el-124  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2flwpec-6aa08f9fe5af11bb7910896c7f3ce33b\">\n.flex_column.av-2flwpec-6aa08f9fe5af11bb7910896c7f3ce33b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2flwpec-6aa08f9fe5af11bb7910896c7f3ce33b av_one_fifth  avia-builder-el-125  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2csosuc-3f30e274f83c00269541f89ec3bd36b3\">\n.flex_column.av-2csosuc-3f30e274f83c00269541f89ec3bd36b3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2csosuc-3f30e274f83c00269541f89ec3bd36b3 av_three_fifth  avia-builder-el-126  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2b392xg-146272919007b05b07c28d362a017bdf\">\n.avia-image-container.av-2b392xg-146272919007b05b07c28d362a017bdf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2b392xg-146272919007b05b07c28d362a017bdf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2b392xg-146272919007b05b07c28d362a017bdf av-styling- avia-align-center  avia-builder-el-127  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23918 avia-img-lazy-loading-not-23918 avia_image ' src=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-300x300.png\" alt='' title='Aa9'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-300x300.png 300w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-80x80.png 80w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-768x768.png 768w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-1030x1030.png 1030w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-36x36.png 36w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-180x180.png 180w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-1500x1500.png 1500w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-705x705.png 705w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-120x120.png 120w, https:\/\/dase.es\/wp-content\/uploads\/2017\/09\/Aa9-450x450.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29mli6s-7a128ac280e074cac9e8d39b76516293 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Inform\u00e1ticas<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-284yzqc-57c484b66450286a2d6f5d2d55a1fc0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Son tipograf\u00edas aparecidas en el siglo XX gracias al gran avance industrial y responden a la necesidad del hombre de adaptar las letras para comunicarse con las m\u00e1quinas o ser mostradas en pantallas pixeladas.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26r1kxw-c2ff5a5b8243652d9812c698857c8ce9\">\n.flex_column.av-26r1kxw-c2ff5a5b8243652d9812c698857c8ce9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26r1kxw-c2ff5a5b8243652d9812c698857c8ce9 av_one_fifth  avia-builder-el-130  el_after_av_three_fifth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25eew90-bfd28dc12cec7033701530134dffd616\">\n.flex_column.av-25eew90-bfd28dc12cec7033701530134dffd616{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-25eew90-bfd28dc12cec7033701530134dffd616 av_one_third  avia-builder-el-131  el_after_av_one_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-23ogqr8-c4d9ed8e39813b9f1a8f26892a000231 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"listado_elemento borrar\">\n<h3>OCR<\/h3>\n<p class=\"intro\">Las tipograf\u00edas OCR (Reconocimiento \u00d3ptico de Caracteres) fueron dise\u00f1adas para que pudiesen ser le\u00eddas tanto por hombres como exploradas y descodificadas por las m\u00e1quinas gracias a sus formas sencillas esquem\u00e1ticas.<\/p>\n<\/div>\n<div class=\"listado_elemento borrar\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-211ew10-6c8ad2672275626ccb9ac53bf049d85e-wrap avia-button-center  avia-builder-el-133  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/OCR\/?refby=dase'  class='avia-button av-211ew10-6c8ad2672275626ccb9ac53bf049d85e av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zcsj7o-f96090d7d81b6e32097ef6674a84d369\">\n.flex_column.av-1zcsj7o-f96090d7d81b6e32097ef6674a84d369{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1zcsj7o-f96090d7d81b6e32097ef6674a84d369 av_one_third  avia-builder-el-134  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-717c4k-c0f4f3412b1f572c040d21790c1f0331 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Monoespaciadas<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1wzctwk-4008e0d787a1f02f1977527f28e09752 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Una fuente monospaced, tambi\u00e9n llamada fuente de tono fijo, anchura fija o fuente no proporcional, es una fuente cuyas letras y caracteres ocupan la misma cantidad de espacio horizontal. Esto contrasta con las fuentes de anchura variable, donde las letras y espaciados tienen anchos diferentes.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1umyumc-cf0d4de806dd644e8b1cc493485fdbec-wrap avia-button-center  avia-builder-el-137  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/monospaced\/?refby=dase'  class='avia-button av-1umyumc-cf0d4de806dd644e8b1cc493485fdbec av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tqfq4k-7378ec3b4e9aeca18f74088298ca6ac8\">\n.flex_column.av-1tqfq4k-7378ec3b4e9aeca18f74088298ca6ac8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tqfq4k-7378ec3b4e9aeca18f74088298ca6ac8 av_one_third  avia-builder-el-138  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-1rafn78-5bce9b5322190e363568861d5d1883d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"listado_elemento borrar\">\n<h3>Para pantalla<\/h3>\n<p class=\"intro\">Optimizadas para ser mostradas en dispositivos de baja resoluci\u00f3n, su destino no es el papel sino la pantalla del ordenador. Est\u00e1n dise\u00f1adas teniendo en cuenta la ret\u00edcula de p\u00edxeles para que puedan ser legibles.<\/p>\n<\/div>\n<div class=\"listado_elemento borrar\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1qakx5g-23a2d40cae82ed3a667b801e16fda3d5-wrap avia-button-center  avia-builder-el-140  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/digital\/?refby=dase'  class='avia-button av-1qakx5g-23a2d40cae82ed3a667b801e16fda3d5 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-1ocm9us-36c2927206469504f8f5a007f50d6f4d main_color avia-section-default avia-no-border-styling  avia-builder-el-141  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m4wz3o-af358f6e5c7d43179df675682fb70050\">\n.flex_column.av-1m4wz3o-af358f6e5c7d43179df675682fb70050{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1m4wz3o-af358f6e5c7d43179df675682fb70050 av_one_fifth  avia-builder-el-142  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lb0stg-2f712a6bb230b932f4769078927f4a39\">\n.flex_column.av-1lb0stg-2f712a6bb230b932f4769078927f4a39{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1lb0stg-2f712a6bb230b932f4769078927f4a39 av_three_fifth  avia-builder-el-143  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1jljkw4-ab3e69a2d2d0d8fad9fee723f6de15d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Seriales<\/h2>\n<p>Las familias seriales est\u00e1n compuestas por un grupo de tipograf\u00edas que corresponden a diferentes estilos. \u00a0Sin embargo todos los glifos de los car\u00e1cteres de una familia serial son parte de un mismo sistema, ya que comparten atributos formales y de proporci\u00f3n, y sobre todo, forman parte de un mismo proceso de creaci\u00f3n de dise\u00f1o. Los atributos formales que comparten las seriales son la proporci\u00f3n estructural, la alineaci\u00f3n de altura x (equis) y las alineaciones de ascendentes y descendientes. La cantidad de fuentes de una familia serial, sumado al uso de las respectivas variables tipogr\u00e1ficas (versiones light, italic, bold&#8230;) hacen de ellas las m\u00e1s vers\u00e1tiles.<\/p>\n<ul>\n<li>Cetrino<\/li>\n<li>Rotis<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jgcb8-e5e004c803806a6df90137b90ba57465-wrap avia-button-center  avia-builder-el-145  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/serial\/?refby=dase'  class='avia-button av-jgcb8-e5e004c803806a6df90137b90ba57465 av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fhbi4k-c23b889bc42f75b42c2be02597988955\">\n.flex_column.av-1fhbi4k-c23b889bc42f75b42c2be02597988955{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1fhbi4k-c23b889bc42f75b42c2be02597988955 av_one_fifth  avia-builder-el-146  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-1eo6js4-67282cb2f92395031b03e41f2d91a467 main_color avia-section-default avia-no-border-styling  avia-builder-el-147  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dgwrj8-12e0521fa14d3cd3bd4a6d614c322bf9\">\n.flex_column.av-1dgwrj8-12e0521fa14d3cd3bd4a6d614c322bf9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dgwrj8-12e0521fa14d3cd3bd4a6d614c322bf9 av_one_fifth  avia-builder-el-148  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1btock4-da3e0c3271e1b696d236b99f4649a91f\">\n.flex_column.av-1btock4-da3e0c3271e1b696d236b99f4649a91f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1btock4-da3e0c3271e1b696d236b99f4649a91f av_three_fifth  avia-builder-el-149  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-19h7d90-a145cdac0118765bcfe95e4ceca4cce7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">S\u00edmbolos<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-177x9qs-2e11e2bb8e70f84186eca8b1a82e0bd1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Tipograf\u00edas creadas no a base de letras sino con gr\u00e1ficos. No sirven por lo tanto para escribir textos sino que sus caracteres contienen ilustraciones, signos o cualquier otro motivo gr\u00e1fico.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-15wpt6s-72a580f0f4c7ed671899a739b5be498d-wrap avia-button-center  avia-builder-el-152  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.myfonts.com\/search\/symbols\/?refby=dase'  class='avia-button av-15wpt6s-72a580f0f4c7ed671899a739b5be498d av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Explorar tipograf\u00edas\"><span class='avia_iconbox_title' >Explorar tipograf\u00edas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14wa2ys-0d32cdd7a940b271ed59324c194bae09\">\n.flex_column.av-14wa2ys-0d32cdd7a940b271ed59324c194bae09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14wa2ys-0d32cdd7a940b271ed59324c194bae09 av_one_fifth  avia-builder-el-153  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-12xdctg-59f1969602866387acaa44cb3d0307cd main_color avia-section-default avia-no-border-styling  avia-builder-el-154  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11h451w-627bc035701e7fedebc387f794eb99e7\">\n.flex_column.av-11h451w-627bc035701e7fedebc387f794eb99e7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-11h451w-627bc035701e7fedebc387f794eb99e7 av_one_fifth  avia-builder-el-155  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z6gykk-0be040072dabf8e2fe2aa0c34d1e2f8f\">\n.flex_column.av-z6gykk-0be040072dabf8e2fe2aa0c34d1e2f8f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-z6gykk-0be040072dabf8e2fe2aa0c34d1e2f8f av_three_fifth  avia-builder-el-156  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-xcpf38-04f5e9bf2221578efefb2a2ffd6af143 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Decorativas, expresivas o de fantas\u00eda<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-wrvw2c-7565fdbc3bc5987a930464ef134a316e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">En el conjunto de tipograf\u00edas\u00a0<em>decorativas, fantas\u00eda o graphics<\/em>, entrar\u00edan todos los tipos de letra cuyas caracter\u00edsticas no se ajustan a las de los conjuntos anteriores. Son tipograf\u00edas que en su mayor\u00eda han sido creadas con fines espec\u00edficos, y donde el aspecto de legibilidad no se ha tenido demasiado en cuenta. A menudo presentan una gran carga expresiva, a trav\u00e9s de atributos tem\u00e1ticos. Algunas de estas tipograf\u00edas que comparten el estilo propio de una \u00e9poca o lugar. Debido a sus formas tan caracter\u00edsticas y su personalidad definida y concreta, son apropiadas para dar un car\u00e1cter hist\u00f3rico o cultural a un dise\u00f1o.<\/p>\n<p style=\"text-align: left;\"><strong>Definitivamente, no son tipograf\u00edas adecuadas para bloques de textos.<\/strong> (ejemplos:\u00a0<em>Shotgun \/ Umbra \/ Hobo<\/em>)<\/p>\n<p style=\"text-align: left;\">Es posible subdividir el conjunto de\u00a0<em>tipograf\u00edas decorativas<\/em>\u00a0atendiendo aspectos formales, relacionados con la apariencia de las letras, por lo que se plantea, a modo de ejemplo, la siguiente segmentaci\u00f3n.<\/p>\n<p style=\"text-align: left;\"><em>\u2013 Por construcci\u00f3n:<\/em>\u00a0Corresponde a la tipograf\u00eda que presenta un dise\u00f1o innovativo, de caracter\u00edsticas propias y \u00fanicas.<\/p>\n<p style=\"text-align: left;\"><em>\u2013 Por deformaci\u00f3n de un tipo est\u00e1ndar:<\/em>\u00a0A partir de una tipograf\u00eda est\u00e1ndar se logran caracter\u00edsticas particulares que la diferencian de la original, por medio de deformaciones morfol\u00f3gicas.<\/p>\n<p style=\"text-align: left;\"><em>\u2013 Por tratamiento superficial:<\/em>\u00a0En este caso la superficie de la tipograf\u00eda presenta un tratamiento de textura, gradaci\u00f3n o volumen ilusorio, de manera que adquiere un car\u00e1cter particular.<\/p>\n<p style=\"text-align: left;\"><em>\u2013 Por adjunci\u00f3n o sustituci\u00f3n:<\/em>\u00a0Refiere a una tipograf\u00eda est\u00e1ndar que se le adjunta alg\u00fan elemento particular o se le substituye alguna parte por un elemento que le genera identidad propia.<\/p>\n<p style=\"text-align: left;\"><em>\u2013 Otros:<\/em>\u00a0Existen otras posibilidades de generar y analizar tipograf\u00edas decorativas, cuyo tratamiento en profundidad excede los objetivos del presente trabajo.<\/p>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=51\">Alfabetos simplificados<\/a><\/h3>\n<p class=\"intro\">Durante el siglo XX hubo varias propuestas para lograr un alfabeto universal basado en la forma m\u00e1s pura de la letra, sin adornos y donde no hubiese distinci\u00f3n entre may\u00fasculas y min\u00fasculas con el fin de lograr la m\u00e1xima funcionalidad.<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=38\">Art Dec\u00f3<\/a><\/h3>\n<p class=\"intro\">Naci\u00f3 en 1925 en Francia y se extendi\u00f3 por Estados Unidos hasta finales de los a\u00f1os 30. Usaba formas geom\u00e9tricas b\u00e1sicas combinando el cubismo con el art noveau. Son dise\u00f1os muy decorados y poco utilizables excepto para fines publicitarios.<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=33\">Art Noveau<\/a><\/h3>\n<p class=\"intro\">Estilo sinuoso y ornamentado con motivos naturales que se extendi\u00f3 en Europa del 1895 hasta 1910 aproximadamente. Tambi\u00e9n es conocido en Espa\u00f1a como Modernismo, Sezession en Austria, Jugendstil en Alemania o Stile Floreale en Italia.<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=41\">Dada\u00edstas<\/a><\/h3>\n<p class=\"intro\">El movimiento tipogr\u00e1fico dada\u00edsta se inici\u00f3 en Europa en 1916. Su lema era &#8220;El mundo y la imagen son una sola cosa&#8221;. Esta vanguardia se caracteriza por el collage y la combinaci\u00f3n provocativa y deliberadamente il\u00f3gica de diferentes tipograf\u00edas.<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=32\">Letra gallega<\/a><\/h3>\n<p class=\"intro\">Originaria del estilo uncial, la tipograf\u00eda gallega est\u00e1 basada en la letra del reino de Gallaecia. Perdur\u00f3 a lo largo de los siglos grabada en piedra en iglesias, catedrales o monasterios. Posee una geometr\u00eda y formas muy caracter\u00edsticas<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=48\">Letra vasca<\/a><\/h3>\n<p class=\"intro\">Su origen se sit\u00faa en las inscripciones realizadas en diferentes l\u00e1pidas funerarias de piedra. Posee unas formas y trazos muy caracter\u00edsticos y m\u00e1s o menos persistentes en los que se sustenta gran parte de la identidad y el estilo visual del Pa\u00eds Vas<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=53\">Madera<\/a><\/h3>\n<p class=\"intro\">Tambi\u00e9n llamadas Woodtype, tienen su origen en los tipos de madera creados durante el siglo XIX y que resultaban m\u00e1s baratas y duraderas que los tipos de metal, aunque su calidad era menor. Se caracterizan por los trazos y ornamentaci\u00f3n grotesca.<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=49\">Plantillas<\/a><\/h3>\n<p class=\"intro\">Estas tipograf\u00edas, tambi\u00e9n conocidas como Stencil, se caracterizan por sus letras divididas en varias partes, facilitando as\u00ed el poder recortarlas manteni\u00e9ndolas enteras. De esta manera se pueden crear plantillas para reproducirlas en otras superficie<\/p>\n<\/div>\n<hr class=\"separador\" \/>\n<div class=\"listado_elemento borrar\">\n<h3><a href=\"https:\/\/es.letrag.com\/clasificacion.php?id=45\">Urbanas<\/a><\/h3>\n<p class=\"intro\">Son tipograf\u00edas que est\u00e1n asociadas con alguna cultura o subcultura de origen urbano como puede ser el Punk o el Hip Hop, identificativas de alguna banda urbana o cualquier otro \u00e1mbito social.<\/p>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ughhn8-d00e86e2c571f31effb8f0a6a3d8c75a\">\n.flex_column.av-ughhn8-d00e86e2c571f31effb8f0a6a3d8c75a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ughhn8-d00e86e2c571f31effb8f0a6a3d8c75a av_one_fifth  avia-builder-el-159  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section av-snn65g-d74ebe11c962c5c4a4de17cc98aea70a main_color avia-section-default avia-no-border-styling  avia-builder-el-160  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5156'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rwx0t0-987fa94af34aba4f09945fee47aea4c4\">\n.flex_column.av-rwx0t0-987fa94af34aba4f09945fee47aea4c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rwx0t0-987fa94af34aba4f09945fee47aea4c4 av_one_fifth  avia-builder-el-161  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qbgoxg-de3fdf2513d2e8e7c05e5307304e959f\">\n.flex_column.av-qbgoxg-de3fdf2513d2e8e7c05e5307304e959f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-qbgoxg-de3fdf2513d2e8e7c05e5307304e959f av_three_fifth  avia-builder-el-162  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-nrwnis-803b9b06551e7123591cb27f107dbd11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Variables tipogr\u00e1ficas<\/h2>\n<p class=\"bajada\">Las va\u00adria\u00adbles ti\u00adpo\u00adgr\u00e1\u00adfi\u00adcas son opciones que nos ofrece una misma familia para responder a las di\u00adfe\u00adren\u00adtes ne\u00adce\u00adsi\u00adda\u00addes de la co\u00admu\u00adni\u00adca\u00adci\u00f3n vi\u00adsual. Las utilizamos, entre otras cosas, para es\u00adta\u00adble\u00adcer dis\u00adtin\u00adtos ni\u00adve\u00adles de jerarquizaci\u00f3n den\u00adtro de un tex\u00adto, para al\u00adte\u00adrar el co\u00adlor, para cambiar el rit\u00admo, etc.<\/p>\n<p>Las va\u00adria\u00adbles ti\u00adpo\u00adgr\u00e1\u00adfi\u00adcas son ele\u00admen\u00adtos que, al per\u00adte\u00adne\u00adcer a un sis\u00adte\u00adma, de\u00adben man\u00adte\u00adner pa\u00adren\u00adtes\u00adco for\u00admal con la fa\u00admi\u00adlia de la que son par\u00adte. En ge\u00adne\u00adral, ac\u00adt\u00faan so\u00adbre la in\u00adcli\u00adna\u00adci\u00f3n, el pe\u00adso y el an\u00adcho de la le\u00adtra.<\/p>\n<h3>In\u00adcli\u00adna\u00adci\u00f3n<\/h3>\n<p>Si las va\u00adria\u00adbles de eje mo\u00addifi\u00adcan la in\u00adcli\u00adna\u00adci\u00f3n de la le\u00adtra, se cam\u00adbia la es\u00adtruc\u00adtu\u00adra y sur\u00adge una al\u00adte\u00adra\u00adci\u00f3n en el rit\u00admo. Al\u00adgu\u00adnas ve\u00adces tam\u00adbi\u00e9n pue\u00adde afec\u00adtar el co\u00adlor.<\/p>\n<p>En al\u00adgu\u00adnos pro\u00adgra\u00admas exis\u00adte la fun\u00adci\u00f3n \u00abit\u00e1\u00adli\u00adca\u00bb, que in\u00adcli\u00adna to\u00addos los sig\u00adnos en un \u00e1n\u00adgu\u00adlo de\u00adter\u00admi\u00adna\u00addo, pe\u00adro las it\u00e1\u00adli\u00adcas no son solo eso y, ade\u00adm\u00e1s, no to\u00addas las le\u00adtras de\u00adben te\u00adner la mis\u00adma in\u00adcli\u00adna\u00adci\u00f3n: en la ver\u00adsi\u00f3n it\u00e1\u00adli\u00adca de una fuen\u00adte, el di\u00adse\u00ad\u00f1o de los sig\u00adnos se ajus\u00adta pa\u00adra lo\u00adgrar otro co\u00adlor; normalmente, ocu\u00adpa me\u00adnos es\u00adpa\u00adcio que la ver\u00adsi\u00f3n nor\u00admal y en cier\u00adtos ca\u00adsos (por ejem\u00adplo en las ti\u00adpo\u00adgra\u00adf\u00edas ro\u00adma\u00adnas y en al\u00adgu\u00adnas de pa\u00adlo se\u00adco) el di\u00adse\u00ad\u00f1o de los sig\u00adnos adop\u00adta ca\u00adrac\u00adte\u00adr\u00eds\u00adti\u00adcas de cur\u00adsi\u00adva. Pa\u00adra co\u00adrro\u00adbo\u00adrar\u00adlo, vea\u00admos en el si\u00adguien\u00adte ejem\u00adplo c\u00f3\u00admo va\u00adr\u00eda el di\u00adse\u00ad\u00f1o de los sig\u00adnos.<\/p>\n<h3>Pe\u00adso<\/h3>\n<p>Las va\u00adria\u00adbles de pe\u00adso afec\u00adtan al tra\u00adzo de los sig\u00adnos, lo cual pue\u00adde dar lu\u00adgar a pe\u00adque\u00ad\u00f1as mo\u00addificaciones es\u00adtruc\u00adtu\u00adra\u00adles. Lo que se al\u00adte\u00adra prin\u00adci\u00adpal\u00admen\u00adte es el co\u00adlor ti\u00adpo\u00adgr\u00e1fico, ya que cambia la relaci\u00f3n entre el ancho del trazo y las contraformas de cada signo tipogr\u00e1fico.<\/p>\n<p>Pa\u00adra usar una ti\u00adpo\u00adgra\u00adf\u00eda ne\u00adgri\u00adta o\u00a0<em>bold<\/em>, hay que te\u00adner la va\u00adria\u00adble co\u00adrres\u00adpon\u00addien\u00adte; no es con\u00adve\u00adnien\u00adte con\u00adver\u00adtir una fuen\u00adte nor\u00admal en ne\u00adgri\u00adta por me\u00addios elec\u00adtr\u00f3\u00adni\u00adcos. La va\u00adria\u00adble ne\u00adgri\u00adta es\u00adt\u00e1 espec\u00edfica\u00admente di\u00adse\u00ad\u00f1a\u00adda pa\u00adra fun\u00adcio\u00adnar co\u00admo tal, en cam\u00adbio a la variable construida digitalmente\u00a0 se le suma un contorno al\u00adre\u00adde\u00addor de ca\u00adda sig\u00adno, modifican\u00addo las contraformas, los ajus\u00adtes y \u2014en el ca\u00adso de las ti\u00adpo\u00adgra\u00adf\u00edas ro\u00adma\u00adnas\u2014 el con\u00adtras\u00adte en\u00adtre finos y grue\u00adsos de los trazos graduales.<\/p>\n<h3>An\u00adcho<\/h3>\n<p>En las va\u00adria\u00adbles de an\u00adcho, se pro\u00addu\u00adce un cam\u00adbio en la es\u00adtruc\u00adtu\u00adra de la le\u00adtra tal que so\u00adla\u00admen\u00adte se mo\u00addifican las pro\u00adpor\u00adcio\u00adnes, aun\u00adque el tra\u00adzo no va\u00adr\u00eda. Se al\u00adte\u00adra el ren\u00addi\u00admien\u00adto (en pri\u00admer lu\u00adgar) y tam\u00adbi\u00e9n el co\u00adlor del tex\u00adto.<\/p>\n<p>Las fuen\u00adtes con\u00adden\u00adsa\u00addas y ex\u00adpan\u00addi\u00addas tam\u00adbi\u00e9n es\u00adt\u00e1n di\u00adse\u00ad\u00f1a\u00addas es\u00adpe\u00adcial\u00admen\u00adte, por eso tam\u00adpo\u00adco de\u00adbe\u00admos mo\u00addi\u00adficar el an\u00adcho por me\u00addios elec\u00adtr\u00f3\u00adni\u00adcos, ya que se de\u00adfor\u00adman los sig\u00adnos.<\/p>\n<p>Es\u00adto es m\u00e1s no\u00adto\u00adrio en ti\u00adpo\u00adgra\u00adf\u00edas de tra\u00adzo uni\u00adfor\u00adme: al con\u00adden\u00adsar\u00adlas o ex\u00adpan\u00addir\u00adlas elec\u00adtr\u00f3\u00adni\u00adca\u00admen\u00adte, per\u00adde\u00admos la uni\u00adfor\u00admi\u00addad del tra\u00adzo.<\/p>\n<div id=\"go-gallery-984-1\" class=\"go-gallery-container go-gallery-984 gog-dots has-pager cycle\"><\/div>\n<h3>Ver\u00adsa\u00adli\u00adtas<\/h3>\n<p>Por \u00fal\u00adti\u00admo, den\u00adtro de es\u00adta des\u00adcrip\u00adci\u00f3n de va\u00adria\u00adbles, po\u00adde\u00admos men\u00adcio\u00adnar tam\u00adbi\u00e9n a las ver\u00adsa\u00adli\u00adtas. Las ver\u00adsa\u00adli\u00adtas son al\u00adfa\u00adbe\u00adtos con es\u00adtruc\u00adtu\u00adras de ma\u00ady\u00fas\u00adcu\u00adlas, pe\u00adro que man\u00adtie\u00adnen la al\u00adtu\u00adra de los sig\u00adnos de ca\u00adja ba\u00adja. Nos ser\u00advi\u00admos de es\u00adta op\u00adci\u00f3n, por ejem\u00adplo, si ne\u00adce\u00adsi\u00adta\u00admos uti\u00adli\u00adzar ma\u00ady\u00fas\u00adcu\u00adlas y no que\u00adre\u00admos ge\u00adne\u00adrar irre\u00adgu\u00adla\u00adri\u00adda\u00addes en el co\u00adlor del tex\u00adto.<\/p>\n<p>En el gr\u00e1\u00adfico, de arri\u00adba ha\u00adcia aba\u00adjo: la pa\u00adla\u00adbra com\u00adpues\u00adta en mi\u00adn\u00fas\u00adcu\u00adlas, lue\u00adgo en ver\u00adsa\u00adli\u00adtas y, final\u00admen\u00adte, las ver\u00adsa\u00adli\u00adtas \u00abde m\u00e1\u00adqui\u00adna\u00bb, que son una re\u00adduc\u00adci\u00f3n de los sig\u00adnos al 75% de su ta\u00adma\u00ad\u00f1o. En\u00adtre los co\u00adnflic\u00adtos que es\u00adto pre\u00adsen\u00adta se puede mencionar: en pri\u00admer lu\u00adgar, las ver\u00adsa\u00adli\u00adtas ar\u00adti\u00adficiales no tie\u00adnen la al\u00adtu\u00adra de las mi\u00adn\u00fas\u00adcu\u00adlas y, en se\u00adgun\u00addo lu\u00adgar, tam\u00adpo\u00adco con\u00adser\u00advan el co\u00adlor de las mis\u00admas.<\/p>\n<p>Los cri\u00adte\u00adrios men\u00adcio\u00adna\u00addos en es\u00adte apun\u00adte no son los \u00fani\u00adcos que se pue\u00adden to\u00admar pa\u00adra de\u00adci\u00addir la crea\u00adci\u00f3n de va\u00adria\u00adbles ti\u00adpo\u00adgr\u00e1ficas, pe\u00adro s\u00ed son los m\u00e1s uti\u00adli\u00adza\u00addos.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mdob7o-026f720c78915bf8124f74853cd094a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Tipograf\u00edas para titulares y para textos largos<\/h2>\n<p>Y no solo eso, hay tipograf\u00edas que se han dise\u00f1ado para ser utilizadas en gran formato (las llamadas Display), para agilizar la lectura en textos largos o para cualquier aplicaci\u00f3n.<\/p>\n<p>En este \u00faltimo aspecto tambi\u00e9n\u00a0influyen las variables tipogr\u00e1ficas.<\/p>\n<p>La mayor\u00eda de tipograf\u00edas son, en realidad, familias tipogr\u00e1ficas con diferentes versiones (negrita, cursiva&#8230;). Con el fin de ser m\u00e1s vers\u00e1tiles y permitirnos contrastar y jerarquizar nuestros textos manteniendo la armon\u00eda entre las distintas tipograf\u00edas.<\/p>\n<h3><strong>Para titulares:<\/strong><\/h3>\n<p>Los t\u00edtulos, al ser m\u00e1s grandes, soportan tipograf\u00edas menos legibles que los cuerpos de texto largos. Por este motivo, podemos permitirnos utilizar pr\u00e1cticamente cualquier tipograf\u00eda.<\/p>\n<h3><strong>Para textos largos:<\/strong><\/h3>\n<p>Al contrario de los t\u00edtulos este tipo de textos exigen tipograf\u00edas muy legibles en tama\u00f1os peque\u00f1os por lo que es recomendable obviar:<\/p>\n<p>Tipograf\u00edas decorativas, script, sans serif y romanas con mucho peso (Bold, SemiBold, Ultrabold&#8230;), cursivas (Italic) o demasiado livianas (Light, Ultralight&#8230;).<\/p>\n<p>As\u00ed pues las versiones Book o Regular de las tipograf\u00edas ser\u00e1n las m\u00e1s apropiadas.<\/p>\n<h2>C\u00f3mo combinar tipograf\u00edas<\/h2>\n<p>Es posible que queramos utilizar varias tipograf\u00edas.<\/p>\n<p>En algunos casos la tipograf\u00eda que mejor expresa lo que queremos no va a ser adecuada para los textos m\u00e1s largos. En estos casos podemos combinar m\u00e1s de una familia tipogr\u00e1fica. Para asegurar una armon\u00eda entre ambas tipograf\u00edas deberemos buscar el m\u00e1ximo contraste entre ellas y a su vez tener en cuenta la legibilidad.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kx2nx0-68f37fead801efaadcbacaa95bacd661 hr-default  avia-builder-el-165  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ilu1tw-55f7d51de71999265746e6a5bc2b39b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Bibliograf\u00eda<\/h2>\n<p>Graphicdesigncrashcourse<\/p>\n<p>Co.design<\/p>\n<p>Hit frame<\/p>\n<p>UOC<\/p>\n<p>Noupe<\/p>\n<p>Fonts<\/p>\n<p>Myfonts<\/p>\n<p>https:\/\/es.letrag.com<\/p>\n<p>https:\/\/tipoyforma.wordpress.com<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" 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Photo by Sarah Sansom.\" srcset=\"https:\/\/dase.es\/wp-content\/uploads\/2024\/08\/IMG_8579-495x400.webp 495w, https:\/\/dase.es\/wp-content\/uploads\/2024\/08\/IMG_8579-845x684.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Mural y Graffiti: Diferencias\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/dase.es\/en\/mural-graffiti-diferencias\/' title='Mural y Graffiti: Diferencias'>Mural y Graffiti: Diferencias<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-08T13:23:37+01:00\" >08\/03\/2025<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/dase.es\/en\/mural-graffiti-diferencias\/#comments'>2 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  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itemprop='url'>https:\/\/dase.es\/wp-content\/uploads\/2024\/08\/IMG_8579-scaled.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Dase<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/dase.es\/wp-content\/uploads\/2024\/12\/DASE-logo-web-white.gif<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Dase<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2017-10-16T10:47:14+02:00\" >2025-03-08 13:23:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" 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itemprop='width'>800<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Dase<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/dase.es\/wp-content\/uploads\/2024\/12\/DASE-logo-web-white.gif<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Dase<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2017-10-16T10:47:14+02:00\" >2025-02-10 09:23:08<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-01-21 16:49:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>C\u00f3mo Hacer un Graffiti: Gu\u00eda paso a paso<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":188,"featured_media":5158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo elegir tipos de letra para logo. 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