{"id":2128,"date":"2014-09-24T13:10:39","date_gmt":"2014-09-24T13:10:39","guid":{"rendered":"http:\/\/dase.es\/?p=2128"},"modified":"2025-05-27T18:03:02","modified_gmt":"2025-05-27T16:03:02","slug":"los-7-pasos-del-proceso-de-diseno-2","status":"publish","type":"post","link":"https:\/\/dase.es\/en\/los-7-pasos-del-proceso-de-diseno-2\/","title":{"rendered":"Los 7 pasos del proceso de dise\u00f1o"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tj8bdc-74fc26c59908dfe2ab88e14ff9b413f6\">\n.avia-section.av-1tj8bdc-74fc26c59908dfe2ab88e14ff9b413f6{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/dase.es\/wp-content\/uploads\/2015\/08\/tumblr_ndyfvm0EwX1tubinno1_1280.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-1tj8bdc-74fc26c59908dfe2ab88e14ff9b413f6 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1tj8bdc-74fc26c59908dfe2ab88e14ff9b413f6 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2128'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ral5hc-07b9e1637bcaf4fedb8c9ba510ec7ffd\">\n.flex_column.av-1ral5hc-07b9e1637bcaf4fedb8c9ba510ec7ffd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ral5hc-07b9e1637bcaf4fedb8c9ba510ec7ffd av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qfxjjk-afbc4e6c56a9fb9e3f9f7193e99fb03d\">\n.flex_column.av-1qfxjjk-afbc4e6c56a9fb9e3f9f7193e99fb03d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1qfxjjk-afbc4e6c56a9fb9e3f9f7193e99fb03d av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1outfhc-f7c9268b077b19fd37b28768911b1184\">\n#top .av_textblock_section.av-1outfhc-f7c9268b077b19fd37b28768911b1184 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1outfhc-f7c9268b077b19fd37b28768911b1184 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Mi proceso de dise\u00f1o gr\u00e1fico<\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n83g34-c5ba393db0d7ced0249db5375ab78eb2\">\n.flex_column.av-1n83g34-c5ba393db0d7ced0249db5375ab78eb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1n83g34-c5ba393db0d7ced0249db5375ab78eb2 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-1ks0d4w-18332457495ac445b265ebb9d8d8d784 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2128'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jl25k0-2287a6d4dd5df811c90a8d536b2a97f4\">\n.flex_column.av-1jl25k0-2287a6d4dd5df811c90a8d536b2a97f4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jl25k0-2287a6d4dd5df811c90a8d536b2a97f4 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i7nls0-6cd78b11e921a3c834c51f21363f609e\">\n.flex_column.av-1i7nls0-6cd78b11e921a3c834c51f21363f609e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1i7nls0-6cd78b11e921a3c834c51f21363f609e av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ac40w-1315143557f80fab8108ecbc5f71ce03\">\n#top .av_textblock_section.av-5ac40w-1315143557f80fab8108ecbc5f71ce03 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-5ac40w-1315143557f80fab8108ecbc5f71ce03 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Los 7 pasos del proceso de dise\u00f1o gr\u00e1fico<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1eohue8-8b92383d6c3222385d464f55f6e4128e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>El <strong>proceso de dise\u00f1o <\/strong>es el procedimiento de idear soluciones a un problema.<\/p>\n<p>Por regla general, hay algunas fases que se repiten pr\u00e1cticamente siempre. Estos son los 7 pasos que sigo en <strong>mi proceso de dise\u00f1o<\/strong>, tanto para branding como para realizar <a href=\"https:\/\/dase.es\/pintura-mural\">murales pintados a mano<\/a>:<\/p>\n<h2>1. Briefing. Definici\u00f3n del proyecto<\/h2>\n<p>En este punto concretamos el mensaje, el objetivo, el formato y los valores que debe comunicar el dise\u00f1o. Tambi\u00e9n definimos el formato.<\/p>\n<h2>2. Definici\u00f3n conceptual<\/h2>\n<p>Una vez recopilada toda la informaci\u00f3n y sacadas ciertas conclusiones, se realiza una lluvia de ideas o brainstorming para buscar conceptos creativos que podamos relacionar y que representen los conceptos a representar. Para mi, escribirlas es fundamental.<\/p>\n<h2>3. Investigaci\u00f3n y an\u00e1lisis de referentes<\/h2>\n<p>Para asegurarnos de que el dise\u00f1o sea \u00fanico y apropiado, es necesario buscar referentes de calidad. Compartimos referencias para encarar el proyecto desde el primer momento.<\/p>\n<h2>4. Exploraci\u00f3n formal<\/h2>\n<p>Dibujar, dibujar y dibujar. Es el momento de experimentar con estilos, t\u00e9cnicas, composici\u00f3n y color para materializar las ideas.<\/p>\n<h2>5. Presentaci\u00f3n de propuestas<\/h2>\n<p>Se selecciona la mejor propuesta y se presenta al cliente para su aprobaci\u00f3n. En caso de desear alg\u00fan cambio, se preparar\u00e1n hasta dos propuestas m\u00e1s.<\/p>\n<h2>6. Preparaci\u00f3n y entrega de artes finales<\/h2>\n<p>Una vez aprobada la propuesta los <strong>dise\u00f1os<\/strong> se entregan en varios formatos listos para su reproducci\u00f3n en diversos medios. A este proceso se le llama artes finales.<\/p>\n<h2>7. Gesti\u00f3n de la producci\u00f3n<\/h2>\n<p>Gestionar la producci\u00f3n de las aplicaciones del dise\u00f1o es una manera de asegurar que el producto final sea tal y c\u00f3mo se ha dise\u00f1ado.<\/p>\n<p>Algunos ejemplos de producci\u00f3n pueden ser papeler\u00eda, r\u00f3tulos, <a href=\"https:\/\/dase.es\/murales-para-empresas\/\">murales para empresas<\/a>, se\u00f1al\u00e9tica o decoraci\u00f3n de parkings, etc.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19psdgg-9fb9259815704e0c9fd82c8436fa030e\">\n#top .hr.hr-invisible.av-19psdgg-9fb9259815704e0c9fd82c8436fa030e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19psdgg-9fb9259815704e0c9fd82c8436fa030e hr-invisible  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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av-aq1ia8-46b1d7401c2fcfcf0b32db88523bc397 av_three_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic pop-up av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8htzo0-bc4ca3bd2ed63207e17cbd3e5d49b7ad\">\n#top .hr.hr-invisible.av-8htzo0-bc4ca3bd2ed63207e17cbd3e5d49b7ad{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-8htzo0-bc4ca3bd2ed63207e17cbd3e5d49b7ad hr-invisible  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-74382o-025372a265c8b6efa8da11f5418e3531 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">No te pierdas<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63fzsg-7ee7eb9f5462ce69b2258a11f1a83dfa\">\n#top .hr.hr-invisible.av-63fzsg-7ee7eb9f5462ce69b2258a11f1a83dfa{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-63fzsg-7ee7eb9f5462ce69b2258a11f1a83dfa hr-invisible  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ut9c0-85c7b62966d745b202caa125ce15ce0b\">\n.flex_column.av-3ut9c0-85c7b62966d745b202caa125ce15ce0b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ut9c0-85c7b62966d745b202caa125ce15ce0b av_one_fifth  avia-builder-el-18  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-animated-generic pop-up av-zero-column-padding  '     ><\/div>\n<\/p>\n<div id='av-masonry-1' class='av-masonry av-2h5phc-5ad80dba43661a2452cb5c770cffe87c noHover av-fixed-size av-no-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-entries ' data-post_id=\"2128\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort others_sort  otros_sort '><\/div><a href=\"https:\/\/dase.es\/en\/abstract-paintings\/\"  id='av-masonry-1-item-34768' data-av-masonry-item='34768' class='av-masonry-entry isotope-item post-34768 post type-post status-publish format-standard hentry category-others all_sort others_sort  av-masonry-item-no-image' title=\"Abstract paintings\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Abstract paintings<\/h3><span class='av-masonry-date meta-color updated'>05\/08\/2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Dase<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/dase.es\/en\/mural-graffiti-diferencias\/\"  id='av-masonry-1-item-33312' data-av-masonry-item='33312' class='av-masonry-entry isotope-item post-33312 post type-post status-publish format-standard has-post-thumbnail hentry category-otros all_sort otros_sort  av-masonry-item-with-image' title=\"Dase painting a mural in Manhattan. Photo by Sarah Sansom.\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/dase.es\/wp-content\/uploads\/2024\/08\/IMG_8579-529x705.webp);\"  title=\"Dase painting a mural in Manhattan. Photo by Sarah Sansom.\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Mural y Graffiti: Diferencias<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >El arte urbano ha revolucionado los espacios p\u00fablicos, convirti\u00e9ndose\u2026<\/div><span class='av-masonry-date meta-color updated'>08\/03\/2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Dase<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/dase.es\/en\/como-hacer-un-graffiti\/\"  id='av-masonry-1-item-32898' data-av-masonry-item='32898' class='av-masonry-entry isotope-item post-32898 post type-post status-publish format-standard has-post-thumbnail hentry category-otros all_sort otros_sort  av-masonry-item-with-image' title=\"curso graffiti pintura mural online\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/dase.es\/wp-content\/uploads\/2022\/04\/curso-graffiti-pintura-mural-online-705x705.webp);\"  title=\"curso graffiti pintura mural online\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >C\u00f3mo Hacer un Graffiti: Gu\u00eda paso a paso<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >C\u00f3mo Hacer un Graffiti Profesional: Gu\u00eda Definitiva<br \/>\r\nEl graffiti\u2026<\/div><span class='av-masonry-date meta-color updated'>10\/02\/2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>by Dase<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><div class='av-masonry-pagination av-masonry-pagination-pagination'><nav class='pagination'><span class='pagination-meta'>Page 1 of 10<\/span><span class='current'>1<\/span><a href='https:\/\/dase.es\/en\/wp-json\/wp\/v2\/posts\/2128\/?avia-element-paging=2' class='inactive next_page' >2<\/a><a href='https:\/\/dase.es\/en\/wp-json\/wp\/v2\/posts\/2128\/?avia-element-paging=3' class='inactive' >3<\/a><a href='https:\/\/dase.es\/en\/wp-json\/wp\/v2\/posts\/2128\/?avia-element-paging=2'>&rsaquo;<\/a><a 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