{"id":1561,"date":"2015-07-26T02:51:46","date_gmt":"2015-07-26T02:51:46","guid":{"rendered":"http:\/\/dase.es\/?p=1561"},"modified":"2020-03-15T16:58:58","modified_gmt":"2020-03-15T15:58:58","slug":"las-6-claves-de-un-buen-logo","status":"publish","type":"post","link":"https:\/\/dase.es\/en\/las-6-claves-de-un-buen-logo\/","title":{"rendered":"C\u00f3mo debe ser un logo de marca personal"},"content":{"rendered":"

Imagen de marca personal<\/span><\/h2>\n

La<\/span> imagen de marca personal<\/strong> es la percepci\u00f3n que tienen de un profesional independiente. El<\/span> dise\u00f1o gr\u00e1fico<\/strong> se encarga de unificar todas las comunicaciones de una marca personal para que sea f\u00e1cil identificar la marca y de elegir los mejores recursos para transmitir su identidad \u00fanica.<\/span><\/p>\n

Crear imagen personal: C\u00f3mo dise\u00f1ar tu marca personal<\/h2>\n

Lo primero que debes hacer es planificar c\u00f3mo quieres que tu <\/span>marca personal<\/strong> sea percibida. Esto se puede hacer combinando un an\u00e1lisis intr\u00ednseco y otro extr\u00ednseco que te ayude a ver qu\u00e9 espacio ocupar en el mercado.<\/span><\/p>\n

 <\/p>\n

Crear marca personal con dise\u00f1o gr\u00e1fico<\/span><\/h2>\n

Tienes varias soluciones para<\/span> crear tu marca personal con dise\u00f1o gr\u00e1fico<\/strong> en funci\u00f3n de tus recursos:<\/span><\/p>\n

<\/h3>\n
    \n
  1. Descargar plantillas de logos editables<\/span><\/a>.<\/span>
    \n<\/span>Si dominas un poco las herramientas de dise\u00f1o pero no te sientes seguro dise\u00f1ando tu logotipo, puedes editar una plantilla de logotipo.<\/span><\/li>\n
  2. Hacer un curso de dise\u00f1o de logotipos e Identidad corporativa<\/a><\/span>
    \nSi quieres dise\u00f1ar tu propio logotipo o identidad corporativa y conseguir un resultado de calidad lo ideal es que te formes en el campo.<\/li>\n
  3. Contratar dise\u00f1o de logo a medida<\/span>
    \n<\/span><\/a>Si no tienes tiempo para formarte y dise\u00f1ar tu logo puedes contratarlo a una persona profesional del gremio.<\/span><\/li>\n
  4. Contratar dise\u00f1o de Identidad corporativa a medida<\/span><\/a><\/li>\n<\/ol>\n

    Si ya has visto claro que necesitas mucho m\u00e1s que un logotipo para que tu comunicaci\u00f3n sea \u00fanica y quieres invertir en una imagen de marca profesional encargando el dise\u00f1o de tu identidad corporativa a una persona profesional del sector.<\/span><\/p>\n

    <\/h3>\n

    En cualquier caso, a continuaci\u00f3n tienes dos test gratuitos que te ayudar\u00e1n a definir los tipos de letra y los colores que mejor transmiten los valores de tu marca. Porque no, tu dise\u00f1o de marca no es solo un logo.<\/span><\/p>\n

    <\/h3>\n

    Da Type test.<\/b><\/a><\/p>\n

    Test de personalidad tipogr\u00e1fica.<\/span><\/p>\n

     <\/p>\n

    Da Color Test.<\/b><\/a><\/p>\n

    Test de personalidad crom\u00e1tica.<\/span><\/p>\n

    <\/h3>\n

    Logo imagen personal<\/h2>\n

    Cuando se nos ocurre una idea de negocio\/marca, una de las primeras cosas que queremos hacer es tener nuestro <\/span>logo<\/strong>. Y no sin raz\u00f3n, este elemento ser\u00e1 nuestra se\u00f1a de identidad m\u00e1s reconocible.<\/span><\/p>\n

    Sin embargo, no debemos dejar que las ansias nos hagan conformarnos con un logo mal dise\u00f1ado.<\/span><\/p>\n

    \u00a0<\/span><\/p>\n

    C\u00f3mo debe ser un buen logo de marca personal<\/span><\/h2>\n

    1. Apropiado<\/b><\/h3>\n

    La finalidad del dise\u00f1o de la marca es comunicar, en un instante, su car\u00e1cter. Si es una marca para ni\u00f1os deber\u00e1 transmitir un car\u00e1cter m\u00e1s informal, divertido e infantil que no si estamos hablando de una marca dirigida a empresarios o empresarias.<\/span><\/p>\n

    2. Legible<\/b><\/h3>\n

    Parece obvio, pero en la pr\u00e1ctica te encuentras de todo. Tu logo debe ser claro y comprensible.<\/span><\/p>\n

    3. Escalable<\/b><\/h3>\n

    Es necesario poner especial atenci\u00f3n a los peque\u00f1os detalles del logo ya que pueden no reproducirse correctamente en tama\u00f1os peque\u00f1os (tanto en medios impresos c\u00f3mo digitales). Adem\u00e1s, el dise\u00f1o debe estar trazado en vectorial para evitar la pixelaci\u00f3n al reproducirse en tama\u00f1os grandes.<\/span><\/p>\n

    4. Reproducible<\/b><\/h3>\n

    Debe poderse reproducir con total claridad mediante cualquier medio, c\u00f3mo por ejemplo un sello. Por eso, los buenos logos deben ser sencillos y contar con variaciones de color.<\/span><\/p>\n

    As\u00ed puedes utilizar la versi\u00f3n en blanco para utilizar sobre fondos oscuros, en negro para usar sobre fondos claros, etc.<\/span><\/p>\n

    5. Distinguible<\/b><\/h3>\n

    La sencillez del dise\u00f1o son las claves para que sea reconocible en cualquier tama\u00f1o o medio.<\/span><\/p>\n

    6. Memorable<\/b><\/h3>\n

    La originalidad o creatividad sumada a la simplicidad de un dise\u00f1o va a hacer que se quede grabado en la mente de quienes lo vean.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Imagen de marca personal La imagen de marca personal es la percepci\u00f3n que tienen de un profesional independiente. El dise\u00f1o gr\u00e1fico se encarga de unificar todas las comunicaciones de una marca personal para que sea f\u00e1cil identificar la marca y de elegir los mejores recursos para transmitir su identidad \u00fanica. Crear imagen personal: C\u00f3mo dise\u00f1ar […]<\/p>\n","protected":false},"author":188,"featured_media":6101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[61],"tags":[],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento"],"yoast_head":"\nLas 6 claves de un buen logo para tu marca de empresa<\/title>\n<meta name=\"description\" content=\"C\u00f3mo debe ser un logo de marca personal: Claves para dise\u00f1ar y crear tu imagen de marca profesional a trav\u00e9s del dise\u00f1o gr\u00e1fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dase.es\/en\/las-6-claves-de-un-buen-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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