{"id":1532,"date":"2015-03-04T08:50:31","date_gmt":"2015-03-04T08:50:31","guid":{"rendered":"http:\/\/dase.es\/?p=1061"},"modified":"2020-09-21T12:16:19","modified_gmt":"2020-09-21T10:16:19","slug":"como-funcionan-las-licencias-de-tipografia","status":"publish","type":"post","link":"https:\/\/dase.es\/en\/como-funcionan-las-licencias-de-tipografia\/","title":{"rendered":"\u00bfC\u00f3mo funcionan las licencias de tipograf\u00eda?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-3ef07c12a2bb1670acbb6a6393332f22 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-25347b0a799d5b9f7058434b2a9c3182\">\n.flex_column.av-av_one_fifth-25347b0a799d5b9f7058434b2a9c3182{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-25347b0a799d5b9f7058434b2a9c3182 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-f7c1061df29de8cca6b42fcf455fe4a0\">\n.flex_column.av-av_three_fifth-f7c1061df29de8cca6b42fcf455fe4a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-f7c1061df29de8cca6b42fcf455fe4a0 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kfcdhlr1-ab1c4943e9c5260c673e542defa00304 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>El dise\u00f1o tipogr\u00e1fico es una industria que vive de vender licencias de uso por las tipograf\u00edas.<\/h3>\n<p>Hay varios tipos de licencias: para uso en escritorio, web, apps para m\u00f3viles, eBooks y servidores.<\/p>\n<p>Cada licencia\u00a0tiene una serie de caracter\u00edsticas concretas en cada caso, generalmente relacionadas con el nivel de explotaci\u00f3n de la misma.<\/p>\n<p>A menudo las empresas que comercializan las fuentes ofrecen grandes ofertas cuando se adquieren m\u00faltiples licencias para una misma tipograf\u00eda, de manera que es m\u00e1s rentable comprar todas las variantes de la misma (negrita, cursiva, etc.).<\/p>\n<p>Hasta aqu\u00ed, todo claro.\u00a0Pero\u00a0cuando se trata de un encargo de dise\u00f1o para un cliente,<\/p>\n<h3>\u00bfQui\u00e9n debe pagar las licencias? \u00bfEl cliente o el dise\u00f1ador?<\/h3>\n<p>El principio es simple: quien la vaya a usar.<\/p>\n<p>Est\u00e1 terminantemente prohibido (y penado por la ley) ceder tipograf\u00edas a terceros sin licencia.<br \/>\nTodas y cada una de las entidades independientes que quieran usar una tipograf\u00eda necesitan su propia licencia.\u00a0Las tipograf\u00edas son consideradas software, y debemos entenderlas c\u00f3mo tal. Por suerte, la mayor\u00eda\u00a0de p\u00e1ginas que venden tipograf\u00edas permiten visualizarlas y testearlas de manera gratuita con algunas herramientas,\u00a0<a href=\"https:\/\/www.myfonts.com\/help\/#try-before-you-buy\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo \u00e9stas<\/a>.<\/p>\n<p>As\u00ed, si el cliente quiere tener derecho a usar la tipograf\u00eda, tambi\u00e9n deber\u00e1 comprar una licencia de uso que se ajuste a sus\u00a0necesidades. Para facilitarle las cosas al cliente, suelo encargarme de gestionar su\u00a0pedido.<\/p>\n<p>En caso de que se compre una tipograf\u00eda para un encargo en concreto es posible transferir las licencias de uso de la misma (siempre y cuando \u00e9ste pague por ellas).\u00a0En este caso el comprador inicial pierde\u00a0su derecho a usarla.<\/p>\n<p>Entonces,<\/p>\n<h3>\u00bfC\u00f3mo enviamos los\u00a0dise\u00f1os a terceros sin problemas?<\/h3>\n<p>Las tipograf\u00edas utilizadas en los dise\u00f1os que se van a compartir con terceros (ya sea el\u00a0cliente, una imprenta o cualquier otro), deben estar convertidas a l\u00ednea,\u00a0de manera que no se pueda editar con dos objetivos: mantener la integridad del dise\u00f1o y no vulnerar el copyright de la tipograf\u00eda. Para esto, los formatos de archivo m\u00e1s comunes son\u00a0PDFs, PostScript job files, o EPS con l\u00edneas\u00a0vectoriales. Por eso, si empaquetamos un documento con el archivo de la fuente inclu\u00eddo, programas de dise\u00f1o c\u00f3mo InDesign nos alertar\u00e1n con un mensaje.<\/p>\n<p>Para acabar, te recomiendo el que consideramos el mayor banco de tipograf\u00edas profesionales del mundo:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfcdilaa-c1011fdf2bb55062222d73affb01453f\">\n.avia-image-container.av-kfcdilaa-c1011fdf2bb55062222d73affb01453f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kfcdilaa-c1011fdf2bb55062222d73affb01453f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kfcdilaa-c1011fdf2bb55062222d73affb01453f av-styling- av-img-linked avia-align-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div 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